inPowered AI

We were founded in 2014 by Peyman and Pirouz Nilforoush to provide sell-side AI for media outcomes. Our machine learning models activate programmatically via Private Marketplaces (PMP) across CTV, Video, and Display. They optimize every impression in real time using high-signal contextual, publisher, and performance data.

This helps agencies and brands maximize their media outcomes, delivering measurable lifts (50% to 300%) across brand lift, search lift, customer value, attention, engagement, click-through rate (CTR), viewable completion rate (VCR), and conversions. We integrate with partners like Index Exchange, advancing AI decisioning within the exchange.

We train our impression-level decisioning on data from Kantar, Cint, EDO, Innovid, PlaceIQ, and Adelaide, as well as clients’ first-party data. Our specialties include earned media, word of mouth advertising, digital advertising, internet marketing, technology marketing, automotive marketing, content marketing, online marketing, brand marketing, paid owned earned media, converged media, mobile advertising, custom bidding, DSP, DV360, programmatic advertising, SSP, and PMP. We operate in the advertising services industry.

We’ve been recognized by the ANA for “Best Use of AI,” named to the Inc5000, and were finalists in Digiday Tech, OMMA, and The Drum Awards. Our investors include Gokul Rajaram, Bill Wise, and Ari Paparo.

Our mission is to transform advertising with AI that drives outcomes for brands and value for people. We aim to help brands maximize their advertising ROI.

Our core values guide our operations, hiring, client interactions, and how we measure success:

• Engaging our people: We support our people with trust and respect to help them reach their full potential.
• Bringing Passion & Hustle into Everything We Do: We’re driven by passion to help people become their best selves, knowing it takes heart and hustle.
• Having Fun: Our team is passionate about its mission, committed to each other, and believes in working hard while having fun.
• Innovating: We create game-changing solutions by dreaming big, moving fast, taking risks, and continuously learning.
• Building Real Value for Customers: We aim to drive meaningful value and ROI for people, customers, and colleagues, celebrating collective success.
• Keeping It Real: We believe people and ideas thrive in openness and transparency, building trust through honesty and accountability.

Our team has 51-200 employees. We are drawn to passionate individuals who dream big, take risks, and lead, emphasizing energy, enthusiasm, creativity, and whole-hearted hustle in all activities.

Our culture supports an environment where employees are encouraged to be their best selves and believe in working hard while having fun. We foster openness, transparency, trust, and accountability.

We offer various benefits and perks to our employees:

• Generous parental and family leave
• Monthly gym and fitness allowance
• Unlimited vacation and time-off policy
• 401K plan
• Flexible spending account
• Commuting support
• Monthly phone bill reimbursement
• 100% company-paid health insurance
• Affordable dental insurance