Job description
Kontakt.io is building the platform that care operations run on. We reduce waste, cut costs, and improve revenue by improving throughout asset utilization and staff productivity. Our platform uses AI, RTLS, and EHR data to enable self-learning agents to automate workflows, adapt in real-time, and orchestrate all of care delivery operations. Easy to deploy and scale, it gives a clear picture of spaces, equipment, and people, eliminating inefficiencies and enhancing the patient experience. With measurable 10X ROI and over 20+ use cases, Kontakt.io is the go-to platform for better and faster care delivery operations.
We are seeking a results-driven and strategic Account-Based Marketing (ABM) Professional to join our growing marketing team. As an ABM Professional, you will play a key role in developing and executing high-impact ABM programs designed to engage our most strategic target accounts. This hybrid role, based in New York, offers the opportunity to work closely with dynamic marketing and sales teams to create tailored strategies that drive growth, deepen customer relationships, and accelerate revenue. The ideal candidate has a deep understanding of ABM strategies, enjoys collaborating across cross-functional teams, and has the ability to deliver measurable results.
What You Bring
- 3+ years of experience in B2B marketing, with a focus on Account-Based Marketing (ABM), ideally within the tech or healthcare environment
- Proven experience designing and executing successful ABM campaigns, with a strong track record of driving engagement
- Solid understanding of ABM tools and platforms (Salesforce, 6sense, etc) for campaign execution and reporting
- Excellent collaborative mindset and experience working directly with sales teams to develop and execute marketing programs that drive engagement and close deals faster
- Strong project management skills with the ability to manage multiple initiatives simultaneously while meeting deadlines and maintaining attention to detail
- Excellent communication skills, with the ability to explain complex strategies and tactics to both marketing and sales teams
- A creative “brand experience” mindset with the ability to think strategically and execute tactically
- Comfortable with data analysis and using insights to optimize marketing efforts
Our Offer
- A hybrid work environment with 3 days in our NYC office each week
- The opportunity to make a significant impact on the growth of a category-defining and innovative company
- Competitive salary and benefits package
- A collaborative, dynamic team culture that values creativity, innovation, and personal growth
Key Responsibilities
ABM Strategy & Execution
Develop and execute end-to-end ABM campaigns targeting high-value accounts, with a focus on personalized marketing initiatives that drive engagement and sales growth.
Partner closely with sales to understand account needs, challenges, and goals—aligning marketing efforts to support and maximize account success.
Create and deliver multi-channel campaigns (email, direct mail, digital ads, events, webinars, etc.), tailoring strategies and tactics to each account for maximum impact.
Collaborate with content, digital, and creative teams to produce personalized assets and messaging that resonate with key accounts.
Cross-Functional Collaboration
Build strong relationships with sales, customer success, and product teams to ensure ABM efforts are fully aligned and deliver a seamless experience for target accounts.
Coordinate with internal teams to plan and execute account-specific events, webinars, and thought leadership content aligned with the broader ABM strategy.
Measurement & Reporting
Track and analyze ABM campaign performance using platforms like Salesforce, 6sense, and other analytics tools to monitor engagement, conversions, and ROI.
Leverage data-driven insights to optimize and refine ABM strategies, ensuring continuous improvement and effectiveness.
Event & Content Management
Plan and manage high-touch, personalized events (virtual and in-person) such as exclusive webinars, roundtables, and industry gatherings for target accounts.
Collaborate with content teams to develop tailored collateral, case studies, and presentations that align with the interests and needs of key personas within each account.
What You Bring
- 3+ years of experience in B2B marketing, with a focus on Account-Based Marketing (ABM), ideally within the tech or healthcare environment
- Proven experience designing and executing successful ABM campaigns, with a strong track record of driving engagement
- Solid understanding of ABM tools and platforms (Salesforce, 6sense, etc) for campaign execution and reporting
- Excellent collaborative mindset and experience working directly with sales teams to develop and execute marketing programs that drive engagement and close deals faster
- Strong project management skills with the ability to manage multiple initiatives simultaneously while meeting deadlines and maintaining attention to detail
- Excellent communication skills, with the ability to explain complex strategies and tactics to both marketing and sales teams
- A creative “brand experience” mindset with the ability to think strategically and execute tactically
- Comfortable with data analysis and using insights to optimize marketing efforts
Benefits / Perks:
- A hybrid work environment with 3 days in our NYC office each week (Tues, Weds, Thurs)
- Equity
- Health, dental, and vision insurance via Anthem
- Paid time off + 10 paid holidays
- Any equipment/tech that you need to do your job
- Enjoy free office snacks and drinks, occasional company-paid lunches, and team bonding events in NYC
We Make Things Easy
Easy to Use. Simplicity is harder than complexity. Each of our apps focuses on a single user and a specific problem. We create solutions for everyone to help them get things done.
Easy to Buy. We simplify pricing with a single, per-bed or per-room model that encompasses all the necessary produts and services to achieve your desired outcomes.
Easy to Deploy. Using AI, cloud, and mobile technologies, our equipment autonomously communicates and validates itself without the need for human intervention, cutting deployment time from months to weeks or even days.
We Deliver Fast Outcomes
Industry’s #1 Time To Value. We accelerate your ROI and deliver positive outcomes to users faster than anyone else, thanks to how easy things work with our AI- and cloud-based platform.
Delivered As A Service. Delivering everything from devices to apps to support, our as-a-service model allows you to add new use cases with a simple click. Gain agility and speed like never before.
Outcome Driven. We deliver outcomes, not boxed equipment. From on-site installation to monitoring, all the way to service-level agreements, our approach is uniquely designed to ensure the outcomes you need.
We Ensure Unmatched Scalability
Priced for Scaling. We offer scalable pricing, regardless of your project size. Enabling our customers to create value cost-effectively is a key element of our success.
A Platform for Scaling. Lower TCO, quicker adoption of new use cases, extensive cloud scalability, and future-proofing your IT investments are among the many reasons why Kontakt.io is right for you.
Managed for Scaling. SOC-2 and HIPAA compliant, our platform integrates with your wireless and security infrastructure, allowing you to use your current IT network with confidence and uninterrupted functionality.
