Job description
We’re looking for a results-driven, strategic Senior Manager of Paid Media to lead planning, execution, and optimization of top-of-funnel (ToF) media channels across Magic Spoon’s rapidly expanding omnichannel business, driving both DTC and retail growth. You will own our top of funnel multi-channel Paid Media program, collaborating with agency, external, and internal partners. With a performance mindset, rigorous execution and a rich understanding of our consumer you will play a critical role in growing consumer demand across all sales channels and helping fuel our next phase of growth.
This is a full-time, hybrid role (Tues, Weds, Thurs in the NYC Tribeca office).
As Senior Manager, Paid Media you’ll:
Lead management and execution of ToF media channels, collaborating with external partners and onboarding new ones where necessary.
Oversee: Podcast, Influencer, Video (e.g. YouTube, OLV, CTV, linear TV) and Programmatic media.
Lead measurement approach and testing roadmap for all channels, leveraging various methodologies such as MMM, MMT, survey data and lift testing.
Partner with agencies and internal stakeholders to ensure alignment on media strategy and execution.
Provide consolidated POVs and feedback across teams for streamlined communication.
Contribute strategic input to creative production and concept development.
Collaborate on creative production processes to ensure assets are media-optimized and insights-driven.
Forecast, track, and manage ToF budgets in partnership with Finance, ensuring efficiency and interconnectivity across teams.
Monitor campaign performance and deliver insights for optimization.
Partner with Retail and cross-functional teams on ad-hoc projects and insight sharing.
Ensure media learnings inform broader marketing and business strategies.
6+ years hands-on experience in paid media/advertising/brand marketing, with direct channel ownership and budget accountability for multiple ToF online and offline channels (e.g., Podcasts, Influencer, TV/CTV/OLV, Programmatic, Retail Media/Shopper).
Demonstrated success using ToF paid media to drive both DTC and retail outcomes (experience at an omnichannel CPG brand or DTC brand with strong retail business preferred).
Deep operational knowledge of at least two: CTV/Linear TV, Influencer, Video (OLV, YouTube), Programmatic Display/Video campaigns.
Proven track record in media measurement—MMM, MMT, incrementality/lift, attribution, survey data—and ability to interpret and present complex results to cross-functional teams.
Strong project management and organizational skills with high attention to detail and a sense of urgency.
Experience managing external media and creative agencies, media buying, and/or influencer programs.
Comfortable working cross-functionally with Brand, Creative, Growth, Retail/Sales, and Analytics teams.
Experience collaborating on creative development for paid media, including creative brief writing, feedback, and media-specific optimization.
Strategic, outcome-oriented mindset—proactive in driving solutions, identifying opportunities, and challenging the status quo.
Exceptional communication and presentation abilities.
Bachelor’s degree or equivalent; additional marketing certifications a plus.
A passion for food, CPG, DTC, and the fast-evolving media landscape.
Competitive salary & equity
Bonus eligibility
100% covered Health, Vision, Dental insurance
401(k)
Generous parental leave
Flexible vacation
Catered lunch in office
Dog friendly office
Unlimited cereal ✨🥣
What we value:
Hold on to the Dream 💫 Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it
Don’t miss the bowl for the loops 🙌 We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness
Be a Fruit Loop in a world of Cheerios 🌈 Bring your whole, unique self to work, celebrate and care for everyone
Pour your own milk…and don’t be afraid to spill a little 🥛 We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them!
No Added Sugar 🥄 We skip the sugarcoating - truth fuels growth, feedback builds muscles, and honest conversation is part of a balanced breakfast.
Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. Everyone deserves an equal seat at the breakfast table. Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role is $120,000-$150,000.
