Magic Spoon

We started Magic Spoon in 2019 to offer adults a better way to enjoy breakfast. We make cereals, granolas, and treats inspired by childhood favorites, but with modern nutritional profiles.

Our cereals are high-protein, keto-friendly, and gluten-free, with 0g of sugar. Flavors include Cocoa, Frosted, Blueberry, Peanut Butter, and Cinnamon. Each bowl has 12-14g of complete protein and 0-2g of sugar. We also make soft-baked, frosted pastries, granola, and treats designed as healthier snack options. Our granola provides 13-14g of protein, 2g of sugar, and 7-8g of fiber per serving, while our treats offer 11-12g of protein and 2-3g of sugar.

You can get our products through a monthly subscription service, which includes discounts, a free bowl set with your first order, VIP access to new releases, and flexible delivery options. We also sell wholesale and are growing into convenience stores and foodservice.

We founded Magic Spoon to reinvent breakfast. We saw that adults didn’t have many cereal options that were both nutritious and low in sugar. Our goal was to create a “guilt-free treat that tastes like you remember and you can eat at any time of day,” taking those nostalgic childhood cereals and making them healthier.

We focus on innovation to develop products that fit a modern lifestyle.

We have a team of 11-50 employees. Our headquarters are in New York City, with offices in Tribeca and Hudson Square. We work on a hybrid schedule, usually in the office Tuesdays through Thursdays. Some roles, like Sales Account Executives, are remote but may require travel and occasional visits to our NYC office.

Our work environment encourages collaboration across all teams, including Product, Operations, Brand Management & Innovation, Sales, Creative, Finance, and Analytics. We foster a culture focused on growth, where we encourage proactive problem-solving and use data to make decisions. As a bonus, we offer catered lunches and welcome dogs in the office.

We offer a comprehensive benefits package. This includes competitive compensation, equity, and bonus eligibility. We cover 100% of health, vision, and dental insurance premiums.

You can participate in our 401(k) plan, which comes with a company match. We also provide generous parental leave and flexible vacation time.

Other perks include catered lunches when you’re in the office, a dog-friendly environment, and unlimited Magic Spoon cereal.