Job Description
About Red Rabbit
Red Rabbit is one of the largest Black-owned School Food Management Companies in the country. We work with hundreds of schools, districts, and food banks to uplift communities of color throughout the North East and Mid-Atlantic Regions.
Our professionally trained chefs create menus, source farm fresh ingredients, and cook delicious, thoughtful, and familiar food. School food matters not only because it’s integral to good health, but because what children eat is an essential part of their cultural identity and sense of self.
About the Role
Red Rabbit is entering its next phase of growth, with multi-state expansion underway and deepening partnerships across public school districts and charter networks.
The Director of Marketing will lead the next evolution of our brand, messaging, and sales enablement infrastructure to support that growth. This role ensures that how Red Rabbit shows up in the market reflects the quality, cultural integrity, and operational excellence of the work we deliver in schools every day.
As a member of the senior leadership team, the Director partners closely with Sales, Partnerships, Operations, and Customer Success to ensure our messaging aligns with how schools actually make decisions — including RFP cycles, long procurement timelines, superintendent engagement, and community dynamics.
This role reports to the executive team and works across regions to drive expansion, strengthen retention, and build long-term brand equity. This is a “doing” role with a flexible work from home schedule. Travel will be required to the various regions Red Rabbit serves and to ensure on the ground brand consistency. We encourage links to your work portfolio and cover letters.
Key Responsibilities
Brand Strategy & Market Positioning
- Refine and elevate Red Rabbit’s brand positioning across multi-state markets
- Develop clear messaging frameworks that resonate with school administrators, public-sector decision-makers, and community stakeholders
- Translate Red Rabbit’s cultural and social impact into language that supports district-level adoption and board-level approval
- Ensure consistent representation across regions, materials, and communications
Sales Enablement & Growth Support
- Build and strengthen marketing infrastructure that supports long sales cycles and RFP-driven procurement
- Develop high-quality collateral, presentations, case studies, and proposals that improve competitive win rates
- Partner with Sales to sharpen positioning in competitive bids and renewal conversations
- Support entry into new states with scalable go-to-market playbooks
Market Intelligence & Expansion Strategy
- Conduct and synthesize research on regional markets, competitors, and district priorities
- Continuously refine personas and value propositions based on evolving institutional needs
- Identify opportunities to strengthen renewal positioning and deepen existing partnerships
Marketing Operations & Infrastructure
- Establish systems to organize, manage, and scale marketing assets across teams
- Manage external vendors including design, PR, and digital partners with clear accountability
- Oversee marketing budget allocation and performance tracking
- Implement reporting metrics to measure campaign effectiveness, pipeline support, and regional impact
Skills & Experience
- 8+ years of progressive marketing experience, including B2B strategy and execution
- Bachelor’s degree in a relevant field such as marketing, business, or communications (MBA preferred)
- Experience marketing into public-sector institutions, education systems, or mission-driven organizations strongly preferred
- Demonstrated success supporting long sales cycles and procurement-driven growth
- Experience building marketing systems in a growing or founder-led organization
- Strong strategic thinking paired with practical execution skills
- Experience managing agencies and vendors with measurable accountability
- Proven ability to use data and market research to inform positioning
- Excellent written and verbal communication skills
- Education sector experience is strongly preferred. Food service or nutrition industry experience is a plus.
About The Company
Founded in 2005, Red Rabbit is an MWBE-certified K–12 school food management company on a mission to transform school dining. We believe that serving diverse, high-quality meals to children in urban communities is about more than food, it’s about dignity, representation, and opportunity.
Our professionally trained chefs work in commissaries and onsite in school cafeterias, preparing scratch-made, culturally relevant meals that reflect the heritage and lived experiences of the students we serve. We don’t just deliver food…we become part of the school community.
Today, Red Rabbit prepares and serves millions of meals each year across the Greater New York region, New Jersey, Philadelphia, and Washington, DC.
If you’re passionate about food, community, and making an impact every day, we’d love to meet you.
Red Rabbit is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, or sexual orientation.
