ROI·DNA Logo
A full-service digital marketing agency providing B2B revenue acceleration through global strategy, media, and analytics.

About ROI·DNA

We are a full-service digital marketing agency that accelerates revenue for B2B clients globally. We are part of Hotwire Global and The Enero Group. Since 2009, we’ve served over 375 clients.

We offer omnichannel services, connecting brands to revenue through strategy, execution, and analytics. Our services include:

  • Global Strategy: We develop ABX strategies, messaging frameworks, and custom web strategies to increase visibility and engagement, including account-based media plans and global expansion.
  • Performance Media: We create and capture demand with intent-driven ads, personalized social campaigns, and content syndication across digital platforms.
  • Brand Experience: We transform digital experiences with creative content, improved digital aesthetics for speed and usability, and custom UX/design.
  • Marketing Analytics: We analyze data to show and improve marketing’s revenue contribution. This includes examining user behavior, using advanced data science modeling, and upgrading martech stacks.

We partner with technology providers like 6sense, Google, Qualified, PathFactory, Mutiny, Meta, and LinkedIn. We have supported tech innovators like Elastic, Cisco, Amazon Web Services (AWS), Pure Storage, Flexential, DataRobot, Avaya, and BeyondTrust, helping them drive over $14B in revenue. We offer B2B expertise in 8 global markets: USA, UK, Singapore, Malaysia, Japan, Australia, India, and Philippines.

Mission & Values

Our mission is to drive growth and impact for our clients. Our vision is to be a leading digital partner.

We operate based on these values:

  • Bring Your Whole Self: We encourage employees to bring their diverse backgrounds, hobbies, and interests, recognizing that unique perspectives contribute to success.
  • Be Inventive: We foster experimentation and a relentless pursuit of possibilities in tackling challenges.
  • Do It Right: We uphold integrity and strive for excellence in all client and internal interactions.
  • No Assholes: We maintain a strict policy against disruptive behavior.

Team & Culture

We are a culture-first company, built on collaboration, bold thinking, and integrity. Our work environment emphasizes having fun while driving results. We promote an inclusive atmosphere where employees can bring their whole selves.

Our team averages over 12 years of experience. We are committed to fostering personal and professional growth through initiatives like adtech certifications, open-door mentorship, and continuous feedback. Our goal is to expand skills and challenge the status quo. We operate as a fully remote team.

Benefits & Perks

We offer various benefits and perks to our employees:

  • Competitive pay.
  • Fully remote work environment.
  • One-on-one support and open-door mentorship for growth.
  • Opportunities for training, certifications, and professional development.
  • Reimbursements for wellness, mobile, and WiFi expenses.
  • Health, dental, vision, and pre-tax Flexible Spending Accounts (FSAs).
  • Generous Paid Time Off (PTO) and paid parental leave.
  • Volunteer hours for causes supported by employees.

Frequently Asked Questions

What products or services does ROI·DNA offer?

ROI·DNA provides full-service digital marketing solutions, including global strategy (ABX, media planning, web strategies), performance media (intent-driven ads, social campaigns, content syndication), brand experience (creative, UX/design, digital aesthetic), and marketing analytics (user behavior, data science modeling, martech optimization).

What industry does ROI·DNA operate in?

ROI·DNA operates in the Advertising Services industry.

What are the employee benefits provided by ROI·DNA?

Employee benefits include competitive pay, a fully remote work environment, one-on-one and open-door support for growth, training and certification opportunities, wellness, mobile, and WiFi reimbursements, health, dental, vision, and pre-tax FSAs, generous PTO, paid parental leave, and volunteer hours.

What is the company's work culture like at ROI·DNA?

ROI·DNA fosters a culture-first, collaborative, and bold thinking environment built on integrity. Employees are encouraged to bring their whole selves to work, and the company emphasizes continuous personal and professional growth through mentorship, training, and feedback. It maintains a “zero asshole policy.”

When was ROI·DNA founded?

ROI·DNA was founded in 2009.

What industries and sectors does ROI·DNA specialize in?

ROI·DNA is active in the Abm, Paid Media, Gtm Strategy, B2b Marketing, Sem, Seo, Content Syndication, Digital Marketing, Analytics, Business Intelligence, Web Design, Information Architecture, Journey Mapping, Analytics, Marketing Strategy, Ux, Gtm, and Abx markets.

How many people work at ROI·DNA?

ROI·DNA has 51-200 employees.

Where does ROI·DNA hire?

ROI·DNA hires globally with a remote-first approach, allowing employees to work from anywhere.

Is ROI·DNA hiring?

ROI·DNA is not actively hiring at the moment. Check back later for new opportunities.

Does ROI·DNA hire for remote and work from home roles?

Yes, ROI·DNA is a remote-first company.

What is ROI·DNA's website?

ROI·DNA's website is www.roidna.com .

Where to find ROI·DNA on social media?

You can find ROI·DNA on LinkedIn .

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