ROI Hunter

We started ROI Hunter in 2014 as a Product Performance Management (PPM) platform. We help retailers understand individual product performance throughout their lifecycle to maximize margins with better decisions. Our platform connects marketing efforts with other retail operations by integrating product-level marketing data with business metrics like margin, return rate, and ad spend. This gives a clear view of true product performance, which we then use to guide marketing strategies and critical business decisions such as pricing and purchasing.

Our PPM platform links directly to ad networks. This allows e-commerce marketers to manage and launch profitable campaigns from a single interface. Key features include:

• Product Insights: Review individual product performance across various channels and analytics.
• Product Segments: Analyze groups of similar products, such as bestsellers or new arrivals.
• Campaign Insights: Get a unified view of Meta and Google campaign results, along with Google Analytics metrics.
• Product Strategies and Product Sets/Groups: Filter catalogs by metrics like ad-spend per product or revenue to promote custom groups on Meta and Google.

We offer a Template Editor for Meta promotions, including automated product badges and scheduling. Our Video Template Editor lets you create Catalog Product Videos. Our GenAI Solutions feature allows for image manipulation, like background removal and scene generation. You can set automation rules for Meta campaigns, and a Campaign Creator simplifies launching product campaigns on Meta and Google Performance Max. We serve various roles in retail, including CMOs, Performance Marketers, Commercial teams (Purchasing, Category Management, Merchandising), and Heads of E-commerce. We work with over 400 retail brands worldwide. After winning the Facebook Accelerator competition in 2014 and becoming a Meta Business Partner, we transitioned from our original name, Business Factory, to become a PPM platform in 2020.

Our mission is to help retailers become more efficient, support our employees’ success, and inspire marketing by helping both clients and employees reach their full potential. Our core values guide how we operate and our culture:

• Have an impact: We combine expertise with curiosity for customer needs. We actively discover solutions, identify priorities, suggest improvements, and execute tasks effectively. We encourage everyone to be proactive instead of waiting for instructions.
• Focus on improvement: We continuously seek opportunities to enhance our platform and the broader e-commerce landscape. This involves exploring, adapting, and experimenting with new tools and technologies.
• Be open: We believe transparency and vulnerability are essential for progress. They help us navigate challenging situations and take calculated risks. We foster an environment where feedback is welcomed, and we embrace new ideas from all team members.

ROI Hunter has over 85 employees, with offices in Brno, Prague, London, São Paulo, Boston, and Dubai. The company also supports remote work, with employees based in Europe, Brazil, India, and the US.

The work culture at ROI Hunter emphasizes autonomy, continuous learning, openness, and collaboration. Employees are encouraged to be proactive and self-driven, with a desire to make a difference and contribute new ideas and solutions. A supportive and friendly environment is fostered, where individuals are open to giving and receiving feedback. The company values employees who seek to see the impact of their work and learn from their colleagues. ROI Hunter supports career development and offers flexibility in work arrangements.

We offer a range of employee benefits and perks:

• A quarterly performance bonus or commission.
• Paid vacation leave (typically 30 days per year of service, accrued gradually, or 25 days for some roles).
• 3 paid sick days per year.
• A work-from-home allowance or subsidy of €150 per quarter.
• A Multisport card contribution.
• A free massage or physiotherapy appointment once per month.
• A company-wide education budget for development.
• Online and offline company and team events.

Region-specific benefits:

• In Brazil: Meal vouchers (BRL 35 per working day) and a Health Insurance plan (Sul America).
• Other regional benefits may include a phone plan or allowance, flight ticket allowance, and vacation allowance.