Job description
Growth and Lifecycle Marketing Manager
Sage is on a mission to improve care and quality of life for older adults, starting with those residing in senior living facilities. Falls are the leading cause of injury-related death among adults over 65. And yet, fall prevention and emergency response systems for older adults are archaic and ineffective. At Sage we’ve built a more modern way of understanding when older adults need help, including methods for residents to alert caregivers when in need of help, and corresponding software for caregivers to triage response. Our company mission is to create a product that our client counterparts love, and this role is a key part of that objective.
Sage is a small, tight team of ambitious, multi-disciplinary entrepreneurs. We are a software-enabled, mission-driven company, and are focused only on the problems that are central to achieving that mission. At Sage, we work hard and fast but also know that to build a truly important company, we need to treat our work as a marathon, and not a sprint. The journey matters.
About the Role
We’re hiring a hands-on Growth & Lifecycle Marketing Manager to help us activate and convert demand across the funnel. This person will bring a test-and-learn mindset to campaign execution, email strategy, paid media, and lead conversion—particularly around conferences, referrals, and warm pipeline. You’ll work closely with Sales, Events, and Product Marketing to identify high-impact opportunities to shorten the path from interest to action.
Responsibilities
- Build and execute email campaigns, journeys, and light automations
- Support lead capture and conversion efforts around conferences, events, and partnerships
- Identify and test new channels and conversion strategies (LPs, paid, referral loops, etc.)
- Plan and execute lightweight paid campaigns (LinkedIn, retargeting, etc.)
- Own campaign reporting and funnel performance in partnership with Sales Ops
- Partner with Content and Product Marketing on asset development and usage
Minimum Qualifications
- 4+ years in growth, lifecycle, or demand marketing roles
- Experience managing campaigns in HubSpot or similar tools
- Experience executing paid campaigns in B2B environments
- Strong analytical mindset and comfort working across functions
- Excellent attention to detail and ability to move quickly
Preferred Qualifications
- Experience in healthcare, B2B, or sales-led growth environments
- Light SEO or referral marketing experience a plus
Benefits and Pay
Our headquarters are located in New York City’s Union Square. We believe in cross team collaboration. We think good ideas can come from anyone, and we’ve designed our processes to encourage participation from all. While we take our mission seriously, we don’t take ourselves too seriously. We like to host offsites, outings, and team meals where we can connect as people, not just as colleagues. We offer office lunch and a fully stocked snack bar. While we are an in office culture, we allow up to 2 remote days per week.
Our benefits package for employees includes competitive base compensation along with stock options. The expected annual salary range for this role is $120,000-$150,000 USD, depending on your level of expertise, your experience, and your performance in the interview process. We also provide fully-paid health and dental insurance coverage for all of our employees, along with other health benefits including vision insurance, membership to premium primary and urgent care, and online medical health providers. We also have a take as you need time off policy, in addition to 7 paid holidays and a company wide winter break during the holidays.
EEO Statement
Sage is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Sage makes hiring decisions based solely on qualifications, merit, and business needs at the time.
