Setupad

We started in 2015 as an ad optimization platform and a Google Certified Publishing Partner (GCPP). We help publishers monetize their websites and increase ad revenue using programmatic solutions, like our light Prebid technology. We offer both fully managed and direct Prebid software, which is customized and stored on our cloud ad server.

Our products include:

• Setupad Self-Serve: For publishers who manage their own ad operations and have their own SSPs. This product lets you remotely control Prebid settings, improve demand management by adding direct SSPs and opting into Setupad’s reseller accounts, and fine-tune ad delivery and A/B testing with advanced Prebid configuration adjustments.
• Setupad Bidder: Offers publishers a direct connection to premium demand through Prebid Server auctions and S2S connections. This solution aims to increase ad revenue, improve loading speed by reducing timeouts, and minimize code weight for better site performance.
• Managed Prebid: A comprehensive service for publishers who prefer a hands-off approach. It covers onboarding, tech support, troubleshooting, continuous performance monitoring by our AdOps team, premium demand optimization, and adtech consultation.

Our technology stack includes a lightweight Auction Controller code delivered via Cloudflare, hosted in Azure and our proprietary CDN; a Prebid.js custom template for demand partner management; a Single-Call Setupad Ad Server for faster bidding; a Hybrid Header Bidding solution integrating Prebid browser-side, Prebid server-side, Google’s Open Bidding, and Amazon’s Transparent Ad Marketplace; and a Smart Ad Refresh Algorithm. We are the first Google Certified Publishing Partner in the Baltics, a Prebid.org Tier 3 Technology Partner, a Google Approved CMP and Part of IAB, and a Member in the Verified by TAG Program.

We monetize over 500 international websites, partner with 31 SSPs, and deliver over 4 billion ad impressions worldwide each month. Our specialties include programmatic, openRTB, yield management, header bidding, ad monetization, website monetization, ad optimization, ad revenue, and online business consultancy.

Our mission is to make website monetization easier for content creators by offering advanced adtech solutions, including our light Prebid technology. We want to boost content creators’ ad earnings so they can focus on creating content. We also support free access to quality content while helping publishers sustainably monetize their digital businesses.

Our values, summarized by the acronym SET UP AD, are:

• Self: We emphasize independent decision-making and problem-solving.
• Environment: We focus on finding a personal development path.
• Time & Trust: We value flexibility in all aspects and reliable, efficient information exchange.
• Unity & People: We promote a sense of belonging and the sharpening of professional skills.
• Attitude & Drive: We represent a continuous pursuit of success and enthusiasm toward work.

We have about 50 employees. We believe in building a diverse, passionate team and fostering a culture that empowers each person to reach their full potential. We give employees autonomy and encourage problem-solving and critical thinking in their daily tasks. Our work environment values efficient communication and flexibility, supporting both personal and professional growth. We foster a culture of continuous pursuit of success and enthusiasm for our work.

We offer a range of employee benefits and perks:

• Flexibility: Our employees can start as late as 11 AM and work hours that are most productive for them. We focus on reaching targets rather than fixed hours.
• Partially Remote: We operate on a partially remote model, requiring office presence 1-2 times a week. Employees also have the option to work abroad for one month from any location.
• Benefits: We provide health insurance, phone bill coverage, and quarterly performance prizes.
• Professional Growth: We offer opportunities for employees to improve their skills in specific areas to enhance job performance.
• Team Building: We organize team-building and work-related events in Latvia, Lithuania, and internationally.
• Resources: We provide professional equipment for daily tasks, such as a laptop, monitor, AirPods, and other necessary accessories.