Job description
At Smeetz, we help visitor attractions like theme parks, museums, and theaters grow their sales and revenue. Our AI-powered SaaS platform gives them the tools to manage, market, and price their products more effectively.
We’re looking for a Marketing Executive to rebuild and elevate our entire marketing function. You’ll be responsible for creating a consistent communication engine, shaping our messaging, and building the foundations of a scalable inbound system. This is a hybrid role that blends content creation, product marketing, and performance oversight.
Key responsibilities:
Lead Smeetz’s overall marketing communication by producing clear and consistent content across the website, LinkedIn, product updates, and customer stories.
Own all core messaging and copywriting, ensuring clarity and consistency across the website, campaigns, and sales materials.
Oversee performance marketing activities run by external consultants, setting objectives, aligning messaging, and tracking ROI.
Collaborate with the Go-To-Market Engineer to build the foundations of a scalable inbound engine, including content, lead flows, and basic automation.
Support GTM teams (Sales, SDR, Product, CS) with aligned messaging, enablement materials, and customer or product storytelling.
Establish a predictable marketing operating rhythm, including planning, publishing, campaign execution, and performance reporting.
2-3 years of experience in SaaS marketing, ideally in a demand generation, content, or product marketing role.
Strong copywriting and storytelling skills, with examples of past work across web, product, and communication assets.
Experience creating structured content systems (calendars, workflows, cadences) and managing communication across multiple channels.
Solid understanding of performance marketing and how to manage or collaborate with external consultants/agencies.
Experience working cross-functionally with Sales, SDRs, Product, and Customer Success.
Ability to analyse marketing performance, interpret data, and present clear insights.
Fluent in English and French or German(written and spoken); other languages are a plus.
Personal attributes:
A builder mentality, comfortable creating clarity, structure, and processes in a fast-moving environment.
A hands-on executor who enjoys writing, publishing, and producing high-quality marketing output weekly.
A strategic thinker who can see the bigger picture and prioritise effectively.
Strong communication and stakeholder management skills, able to collaborate with multiple teams.
A proactive problem-solver who thrives in ambiguity and takes ownership of outcomes.
Highly organised, reliable, and motivated by measurable impact.
Ambitious and eager to grow into a leadership role as the company scales.
Recognition of your successes through career growth, ownership opportunities, and an equity option package
A supportive team environment that values collaboration, continuous improvement, and mutual respect
A performance-driven culture that celebrates outcomes and innovation
The chance to lead high-impact projects in a fast-scaling company
A vibrant, inclusive workplace where your voice matters
Flexible work hours and remote work options
