Job description
IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Senior Marketing Associate for Wyzant. #LI-GW1
Wyzant is the nation’s largest network of tutors, connecting millions of learners with one-on-one, personalized tutoring online or in-person. In this role, you will develop and execute marketing programs to drive engagement with the brand and product. This will include crafting messaging, leading seasonal and promotional campaigns, managing social media content, supporting content marketing strategy, and more. This is a mid-level individual contributor position with opportunity for growth, reporting to the Senior Marketing Manager, Marketplace Brands.
The ideal candidate is creative, proactive, collaborative, and a strong communicator and program manager who’s organized and passionate about Wyzant’s mission to empower people to teach and learn from one another. Experience supporting two-sided marketplaces is preferred but not required.
This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.
WHAT YOU’LL BE DOING
- Execute and inform the marketing plan for Wyzant, managing strategies and tactics that align with the brand’s strategy to attract and retain customers
- Refine and build out Wyzant’s brand messaging for both sides of the marketplace: students (i.e. people seeking tutoring support) and tutors (i.e. experts and independent contractors listing their tutoring services on the Wyzant platform)
- Write and develop marketing content, including marketing and email communication content for both sides of the Wyzant marketplace
- Develop “always-on” programs for brand channels along with product marketing and seasonal campaigns. Program manage efforts across Marketing, Digital Marketing, Product Management and more
- Manage and optimize brand social media publishing, building engagement.
- Ensure alignment of marketing strategies across advertising and paid marketing, email marketing, organic social media, public relations, influencer marketing, and affiliate marketing
- Develop and execute marketing programs and messaging to support product launches.
- Develop a deep understanding of both sides of the Wyzant marketplace, representing the interests of Tutors and Students alike
- Collaborate with partners across the Marketing team to devise creative ways to build awareness of Wyzant, reaching potential customers while deepening our engagement with existing users
- Work with colleagues from various teams — including product managers, marketers, and graphic designers — to coordinate and implement projects from start to finish
WHAT WE’RE LOOKING FOR
- BA/BS degree
- 6–9 years of brand marketing and/or integrated marketing experience, including with consumer-facing brands
- Customer focus: You have deep empathy for your customers and can deftly balance business outcomes with customer outcomes
- Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
- You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have proven skills managing cross-functional projects from start to finish
- You take a “test and learn” approach, efficiently learning into new strategies and tactics
- Interpersonal skills: You’re an excellent team player with strong communication skills, and can successfully collaborate with colleagues across varied teams
- Strategic thinking: You consider an idea from all angles, ask smart questions of your colleagues and collaborators, and make thoughtful decisions that align with the company’s needs, mission, and resources
- A strong operator: You quickly identify opportunities for efficiencies and can create and evolve workflows that’ll help you collaborate effectively across teams while bringing Wyzant’s brand to life
- You’re enthusiastic about supporting the unique dynamics of a two-sided marketplace
Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $90,000 - $125,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
ABOUT IXL LEARNING
IXL Learning is the country’s largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation’s largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we’re looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
