Job description
Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they’re not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role Overview
The Product Marketing team at CarGurus is at the center of understanding our customers and their needs and pain points so that our Product team can develop products our customers love so much they tell friends about us. They work closely with nearly all internal Product and Marketing teams including Brand Marketing, Performance Marketing, and our Creative team. The Senior Product Marketing Associate role is a unique opportunity to gain exposure to the full go-to-market lifecycle—from research and positioning to launch execution and driving product adoption.This role will be responsible for working with Product Marketing Managers to understand our customers more deeply, develop insights to inform our strategy, ensure we take action on learnings, and develop messaging frameworks, product proof points, creative, sales collateral, and other marketing assets to effectively take our products to market and drive revenue with both dealers and consumers.
What you’ll do
- Support in developing, executing, analyzing and actioning customer research to develop deep understanding of needs and painpoints, and generate insights that inform product development.
- Create product messaging and language to clearly communicate our value proposition to customers and prospects.
- With Dealers: Work closely with the Sales team to make strategic recommendations and provide the tools and resources needed to effectively communicate the value of our dealer products to customers. Create marketing collateral, pitch decks, and other sales enablement materials that are clear, consistent, aligned with CarGurus brand, and also resonating with dealers.
- For consumers: Partner with our Creative and Performance Marketing teams to drive the performance creative roadmap and brief development, ensuring assets are regularly updated and optimized to drive customer response. This could include Google, Meta and other ads, emails, landing pages, testimonials, videos, etc.
- Help identify and bring best practices in the US to our markets in the UK and Canada, and other CarGurus businesses.
- Communicate with key business partners to drive transparency for our efforts, and to enable trusting and successful partnerships across teams.
What you’ll bring
- Experience: 2+ years experience working in marketing, preferably at a tech company
- Excellent business sense and curiosity, with an ability to internalize material quickly, learn from observing in meetings, ask insightful questions, and proactively research to establish a strong foundation for strategic understanding and future work.
- Very strong written and verbal communication skills: a sophisticated writer skilled at crafting messages with concise, crisp, authentic language, and able to adapt tone and language based on brand guidelines.
- Solid quantitative and analytic skills to be able to work with data.
- Resourcefulness and a solution-oriented mindset.
- An exceptional work ethic, and a clear sense of accountability to deliver top quality work.
- Excitement to work in a fast-paced, low ego, collaborative, team-oriented environment.
- Interest in gaining experience working with different leaders across a range of marketing projects
- Bachelors degree (writing-intensive and/or quantitative major preferred); with 2+ years relevant work experience
Working at CarGurus
We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid
