Job Description
THE OPPORTUNITY
adidas is looking for an Assistant Manager - DTC Retail Marketing within our Retail Traffic and Activation team for our Employee Stores.
The Assistant Manager - DTC Retail Marketing will be responsible for leading the development and execution of retail marketing plans for the Employee Store that maximize the volume of high-quality traffic to and purchases within the store. The role is influential in positively impacting stores’ traffic, conversion rates, average transaction values, and member acquisition & retention through flawlessly executed consumer-relevant promotions, CRM, activation support, and retail communications.
DAY-TO-DAY RESPONSIBILITIES
- Support in the development of seasonal Retail Marketing plans for Employee Store and ensure alignment with US and Global Brand Marketing.
- Identify and develop new B2B opportunities and partnerships within the Greenville community.
- Coordinate and manage the planning and implementation of all Employee Store activation activities including CRM, the adidas app, activations, new store openings, promotions, retail events, and ongoing campaign execution.
- Forecast, track, analyze and optimize coupon and activation performance, report on results and make recommendations for adjustments to achieve goals.
- Own the timelines, briefing, and approval of creative needs to ensure best in class presentation and maximum impact.
- Lead traffic planning and execution to meet monthly traffic & sales goals.
- Support with budget management including PO execution, reconciliation, and forecasting.
- Manage internal resources and external agency partners as assigned.
- Communicate a desire to learn and seize all available opportunities to drive own development and increase performance.
WHO WE’RE LOOKING FOR
A strong fit for the role will have:
- A Bachelor’s degree in business, marketing, communications, or related field.
- Minimum 2-3 years of marketing experience, preferably with a sporting, digital or consumer goods company or equivalent experience at an agency.
- Strong written and verbal skills with ability to write creative briefs. Self-starter with the ability to identify and deliver against priorities with a high level of autonomy
- Demonstrated strategic planning and project management skills.
- Experience coordinating retail events a plus.
- Excellent time management and problem-solving skills with a strong attention to detail.
- Excellent collaborative, interpersonal, and communication skills with a demonstrated ability to manage up
- Ability to build and maintain effective working relationships with team members along with willingness to set and maintain high standards of performance.
- Innovative mindset and understanding of creating a premium consumer experience is critical in this role.
- Proven ability to develop innovative marketing strategies, tactics, and drive creativity while maintaining ROI.
- Ability to deliver effective and persuasive presentations that support business decisions.
- Understanding of sporting goods industry and related retail channels a plus.
- Ability to work independently, use good judgement, and make decisions with limited direction and under tight deadlines.
- Ability and willingness to travel by car and air domestically.
ABOUT US
At adidas we believe that through sport, we have the power to change lives.
Our ambition is to be the best sport brand in the world and with that comes plenty of challenges. We thrive on solving these with the imagination and experience of our incredible teammates.
Please note:
adidas employees have returned to working in the office in a hybrid work environment. The working location of this role will be Portland, OR .
Though our teammates hail from all corners of the world, our working language is English.
Diversity and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace DIVERSE backgrounds, experiences, and perspectives and seek to create a workforce that REFLECTS our consumers and communities.
