Job description
Who is Weber Shandwick?
We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.
We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:
- Develop data driven insights and strategies to drive measurable impact
- Creating impactful creative campaigns that tap into culture
- Creating channel and platform agnostic campaigns that grow organically
- Delivering integrated campaigns that are earned-first but deliver for paid and owned
What’s happening?
We are looking for a highly-experienced Account Director to join our Consumer team in London. You’ll be collaborating with a brilliant team to oversee the running client work - both locally and globally - as well as provide counsel and strategic direction, and motivate the team to craft work that truly is their best.
What will you be doing?
- Develop and maintain positive relationships with clients and improve the company’s reputation in terms of delivery and quality
- Provide strategic counsel to clients where possible, being able to assess problems and define logical and effective solutions for clients
- Lead the delivery of high quality earned activity, which includes development of media and channel strategies, story development and management of third parties
- Brief and inform account teams. Communicate expectations/goals to team on an ongoing basis, helping to keep team motivated by communicating clear tasks and actions
- Successfully manage client expectations, team resources, and deliverables around major campaigns and projects
- Function across disciplines with a knowledge of social media strategies and tactics
- Monitor media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc
- Understand industry issues that directly and indirectly affect the client
- Compose media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conducts media outreach
- Develop and builds relationships with media
- Brainstorm and bring to life compelling ideas for client and media
- Work successfully with partner agencies as part of a client integrated agency team, both internally at WS and externally
Who are you?
- A brilliant understanding of what makes an earned story – and how to make them travel across multiple channels
- An excellent communicator, you’ll build connections quickly with the people around you
- Strategic mindset - you will be able to anticipate potential roadblocks and keep ahead of the curve with emerging trends
- Proven project management skills, leading multiple teams, as well as interagency, to deliver work that
- Strong social and digital acumen – highly competent at developing and executing influencer programs, social listening and wider digital and social strategies
Core Benefits:
- Private medical insurance
- Group life assurance
- Group income protection
- Personal pension plan
- Employee Assistance Programme
Flexible Benefits:
- 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure
- Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup
- Buy or sell holiday
- Additional life assurance cover
- Critical Illness Insurance
- Personal Accident Insurance
- Dental insurance
- Travel insurance
- Health screening
- Gym discounts
- Cycle to work scheme
- Health cash plan
- Flexible working with our 3:2 hybrid work model
- Flexible public holidays
- Exclusive shopping discounts and perks
- Annual eyecare voucher
- Season ticket loan
- Referral bonus scheme
- Long service bonus
- Enhanced family leave
- Inclusive and invisible health policies
Note from the talent team: We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.
At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
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