Job description
Who we are
80% of the workers across the globe are Deskless. These are the people who keep our lights on and gas flowing, build roads and bridges, run our manufacturing factories, ensure that we get healthcare service, and provide us reliable phone and internet connectivity. As entrepreneurs, have we considered solving their problems and making them more productive?
If you are still reading, and connect compassionately about this underserved segment, come and join us to drive Technology Equity in the global workforce.
At Zinier, we are on a mission to enable these 2.7 B Deskless Workers achieve greater success for themselves and the world around them. Guided by a deep understanding of their needs, we design software experiences that enable every Deskless Worker to excel in the field.
We are a global team headquartered in Silicon Valley. Our hybrid workforce is spread across London, Lisbon, Mexico City, Singapore and Bangalore, and leading investors, including Accel, ICONIQ Capital, Founders Fund, Newfund Capital, NGP Capital, Tiger Global Management and Qualcomm Ventures LLC.
What We’re Looking For
Are you a marketing leader who thrives on building brands, creating new categories, and driving growth in fast-paced environments? Do you want to shape the story of a company redefining how 2.7B deskless workers across the globe work and succeed?
We’re looking for a VP of Marketing to lead Zinier’s global marketing strategy and execution. As a key member of the executive team, you’ll partner closely with Sales, Product, and Engineering to differentiate our brand, create demand, and establish Zinier as the leader in Field Service Automation. If you’re equal parts strategic thinker and hands-on builder, this role is for you.
Where you are located
Anywhere in the US; able to collaborate with customers and teams in other countries or continents as needed, either remotely or in-person (occasional travel needed).
What the Role Offers
- Own and drive the marketing strategy across brand, demand generation, product marketing, and communications
- Define and evangelize our category, building differentiated positioning and messaging in a legacy-dominated space.
- Partner with Sales to create playbooks and programs that drive pipeline and revenue.
Increase brand awareness through thought leadership, content, webinars, conferences, analyst relations, and PR.
- Shape our digital presence, including being the product owner for Zinier’s website and content marketing strategy.
- Champion customer advocacy, creating programs that amplify customer success stories.
- Represent Zinier externally as a thought leader at industry events, associations, and analyst briefings.
What you’ll bring
- 8+ years of marketing leadership experience, with a strong background in B2B SaaS or PaaS product marketing.
- Experience running a full-stack marketing function (demand gen, product marketing, brand, comms, PR, etc.).
Proven success in building categories and scaling brands in competitive enterprise markets.
- Excellent storytelling and communication skills, able to craft compelling narratives for diverse audiences.
- Strong collaboration experience with Sales and Product teams to align on go-to-market.
- A data-driven yet creative mindset, with the ability to measure impact and adapt quickly.
Entrepreneurial drive with the ability to self-start, prioritize, and execute in a hyper-growth environment.
- Global perspective; international experience is a strong plus.
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