Muck Rack

We provide AI-powered PR software for brands and agencies, integrating media databases, monitoring, and reporting tools. Our platform supports the entire public relations process, from pitching and media outreach to news tracking and campaign reporting. We help nearly 6,000 companies worldwide analyze and report on their media relations.

We also offer free tools for tens of thousands of journalists to create portfolios, analyze news, and measure their story impact. Our software’s main features include finding relevant journalists and content creators across digital, broadcast, print, podcasts, newsletters, and social media. It also automatically monitors the media for press mentions and brand-related news, helps target and personalize pitches with engagement tracking, and generates reports on coverage and campaign impact.

We started in 2009 with the goal of connecting journalists on social media. In 2011, we launched the Muck Rack software platform, which included journalist profiles and a media database.

We offer free resources such as Muck Rack Daily, a journalism digest; our blog; Muck Rack Academy for media credentials; and Muck Rack for Educators. We operate in the software development industry.

Our mission is to inspire PR teams and journalists to work better together. We want to transform how organizations engage with the media, putting relationships at the center of public relations. We act as a system of record for managing media relationships and measuring earned media, which we call Public Relations Management (PRM).

Our core values are:

• Customer devotion: We go the extra mile for our customers, including journalists and PR professionals.
• Resilience: We tackle challenges head-on and pursue our goals.
• Ownership: We take responsibility for our actions and project results.
• Transparency: We share timely and honest information with our employees and customers.

We are a founder-controlled company with a permanent, fully distributed remote work environment, employing between 201 and 500 people. Our culture emphasizes collaboration, putting customers first, and valuing diverse perspectives. We strive to create a nurturing, welcoming environment that fosters inclusion and belonging.

We encourage employees to take ownership of their work and support them with resources for professional and personal growth. We invest in technology to facilitate virtual connections and project management for our remote workforce. Our leadership aims to be transparent, supportive, and empathetic, actively listening to and acting on employee feedback.

For our US-based employees, we offer a robust set of benefits and perks:

• Remote Work: We are a permanent, fully distributed team. We provide a home office stipend, monthly phone/internet reimbursement, and coworking membership.
• Compensation & Retirement: We offer competitive geo-neutral pay, annual reviews for equity and market adjustments, a standardized bonus or commission structure, a 401(k) with employer contributions, and equity opportunities.
• Health & Wellness: We cover 100% of premiums for individuals on high-deductible plans, offering comprehensive medical, dental, vision, disability, and life insurance for employees and dependents. This includes ²⁴⁄₇ Virtual Care, an Employee Assistance Program, employer-funded HSA contributions, other pre-tax benefits, a quarterly wellness stipend, and a free Headspace subscription.
• Time Off & Family: Employees receive 4+ weeks of paid time off (PTO), paid sick and mental health days, and 13 paid holidays (with the option to swap for personal days). We also offer up to 16 weeks of fully paid parental leave (8 weeks for all parents plus up to 8 weeks for childbirth recovery).
• Learning & Development: We provide transparent pathways for internal mobility and promotion, bi-annual performance reviews, team workshops, leadership training, unlimited access to Coursera and O’Reilly, and 2 additional PTO days annually for learning.
• Work-Life Balance: We observe “No Meeting Fridays” to allow for reflection and deep-focus tasks. We also organize virtual and in-person team bonding activities like lunches, events, and competitions.