Job description
Position Type: Full-Time | Remote
Working Hours: PST
About Pavago
Pavago is seeking a Meta Ads Specialist to lead paid social campaigns that drive lead generation (non-eCommerce) for our clients. You’ll own strategy, execution, and optimization across Meta and other key social platforms to deliver measurable results.
Responsibilities
- Campaign Strategy & Execution: Plan, launch, and manage Meta Ads campaigns (Facebook, Instagram) focused on lead generation. Run complementary campaigns on LinkedIn, TikTok, and YouTube Ads. Define goals, budgets, placements, and formats to maximize performance.
- Performance Optimization: Monitor campaigns in Meta Ads Manager, adjusting targeting, creatives, and bids based on key metrics (CTR, CPC, CPL, ROAS). Troubleshoot underperforming ads and implement improvements.
- Creative & Audience Management: Collaborate with design and copy teams to create engaging ads tailored to audience segments and funnel stages. Build and manage custom, lookalike, and retargeting audiences using CRM data and tracking pixels (Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, YouTube tracking).
- Reporting & Collaboration: Prepare clear reports with insights, trends, and actionable recommendations. Work closely with internal teams to ensure campaigns align with client goals and timelines.
Required Skills & Experience
- 2 years of experience in digital marketing with a focus on Meta Ads and multi-platform paid social ads.
- Proven success in lead generation for services or local businesses (not eCommerce).
- Hands-on experience with Facebook, LinkedIn, TikTok, and YouTube Ads.
- Strong understanding of lead funnels and audience targeting.
- Proficiency in Meta Ads Manager and social analytics tools.
- Strong creative and analytical skills.
What Makes You a Perfect Fit
- Skilled at designing and executing targeted campaigns that deliver high-quality leads.
- Able to balance creative ideas with data-driven decision-making.
- Comfortable collaborating with teams and leading projects independently.
- Keeps up with the latest trends in paid social advertising.
Interview Process
- Initial Phone Cal: Engage in a brief conversation to understand your experience and suitability for the role.
- Video Interview: Dive deeper into your professional background and assess your skills in a 30-minute call.
- Final Client Interview: Have a comprehensive discussion with our client to ensure mutual alignment.
- Background Checks: Conduct swift verification of your references and past employment details.
Ready to Apply?
If you’re passionate about crafting high-performing Meta ad campaigns, driving quality leads, and optimizing paid social strategies, this role is for you!
