Job description
⚠️ Not an eCom or generalist role.
This is for performance-driven Google Ads pros who specialize in local lead generation — generating real leads for U.S.-based service businesses like auto shops, contractors, med spas, and beyond.
ABOUT BAD MARKETING
We’re a team of 170+ passionate leaders and creatives on a mission to be the best Growth Marketing Agency in the world — and one of the biggest. Our clients range from auto shops to online product brands, and our services span local lead generation, e-commerce, and info marketing.
We invest heavily in our people with training, mentorship, and a culture that values growth, ownership, and real results.
ABOUT THIS ROLE
We’re hiring a Google Ads Lead Generation Specialist with real experience running multiple small-budget service-based accounts — not eCommerce, not brand awareness, not general strategy. You’re a performance marketer who builds lean, effective funnels that convert.
This is an execution role — you’ll be building, optimizing, and scaling campaigns daily.
All campaigns drive leads through Go High Level, not Shopify or landing page builders.
Budgets range from $33/day to $100+/day, and clients are typically small, local businesses.
You should be comfortable managing 20+ active campaigns/accounts at once.
YOU’RE A GREAT FIT IF YOU:
Have run 20+ service-based Google Ads lead gen campaigns — consistently and profitably.
Understand how to convert traffic into leads for local U.S. service businesses.
Can build and optimize campaigns from scratch — copy, targeting, structure, testing.
Are hands-on and thrive in a fast-paced, results-driven environment.
Have experience with Go High Level or similar CRMs/funnel tools.
RESPONSIBILITIES
Launch and manage Google Ads lead gen campaigns for local service clients
Research keywords and write compelling ad copy designed to drive conversions
A/B test creatives, headlines, ad extensions, and landing pages
Monitor campaigns daily and make proactive optimizations
Collaborate with internal teams (Account Managers, tech, landing page team)
Report clearly on results, CPL, and optimization opportunities
Troubleshoot issues with conversion tracking, form fills, call extensions, etc.
REQUIREMENTS
2+ years of hands-on Google Ads experience focused solely on local lead generation
Proven success with 20+ small-budget service-based accounts
Familiarity with daily budgets of $33–$100 and maximizing results within those limits
Experience with call tracking, lead forms, CRM integrations (e.g., Go High Level)
Strong written and verbal English communication
Reliable internet connection and remote-ready workstation
Bonus: Experience in automotive, home services, or med spa verticals
WHAT WE OFFER
Salary Range: $12K–$30K/year USD (based on experience)
Fully remote (must be able to work 9AM–6PM EST)
Unlimited PTO
Paid U.S. holidays
Ongoing training, growth opportunities, and a high-performance culture
OUR CORE VALUES
BE BAD
PLAY TO WIN
EXTREME OWNERSHIP
SOLUTIONS, NOT PROBLEMS
BEST IDEA WINS
ALWAYS BE GROWING
NOBODY IS BIGGER THAN THE TEAM
READY TO APPLY?
We’re reviewing candidates daily and hiring quickly.
If you’re a Google Ads pro who lives and breathes local lead gen, we want to hear from you.
Apply now — let’s build something great together.
