Job description
Associate Director of Marketing, Signatera GI Oncology
Travel: ~30%
Position Summary: Natera is seeking a dynamic, strategic, and execution-oriented marketing leader to drive the growth of our Signatera™ Molecular Residual Disease (MRD) test in patients with gastrointestinal (GI) malignancies. In this highly visible role, you will be responsible for developing and executing marketing strategies to ensure Signatera’s integration into the standard of care for key GI oncology indications (excluding colorectal cancer). You’ll collaborate cross-functionally to translate clinical impact into commercial momentum and play a pivotal role in achieving the brand’s growth targets. This position reports to the Senior Director, Signatera Commercial Marketing.
Primary Responsibilities
Lead the development and execution of marketing strategies and tactical plans that reinforce the value of Signatera for use in GI (non-CRC) cancers.
Track and analyze product performance metrics, providing insights and recommendations to commercial, medical, and leadership stakeholders.
Drive the development of field and digital marketing assets that effectively communicate complex scientific value propositions to oncology audiences.
Manage the GI speaker bureau content and roster, ensuring alignment with the latest clinical evidence and messaging.
Identify, plan, and execute third-party partnerships, congresses, and educational opportunities to support disease awareness and Signatera adoption.
Collaborate closely with sales, medical affairs, product, and pipeline teams to align messaging and activities across the customer journey.
Support broader strategic projects that expand Signatera’s reach across new GI indications and contribute to the evolution of Natera’s oncology portfolio.
Performs other duties as assigned.
Qualifications
Bachelor’s degree in Life Sciences or a related field is required; advanced degree (MBA or PhD) preferred.
8–10 years of experience in product marketing, field sales, or market analytics within the diagnostics, biotech, or pharmaceutical industry.
Proven experience marketing to medical oncologists, particularly within GI malignancies or solid tumors.
Familiarity with FDA-approved treatments and clinical management of GI cancers is highly desirable.
Willingness and ability to travel approximately 30%, including congresses, advisory boards, field team meetings, and customer engagements.
Knowledge, Skills & Abilities
Technical Competencies:
Demonstrated strategic agility and business acumen with the ability to operate across clinical and commercial domains.
Proficiency in synthesizing scientific and clinical data into impactful, customer-facing messaging.
Data-driven mindset with strong analytical and reporting skills.
Behavioral Competencies:
Strong leadership and interpersonal skills with the ability to influence without authority.
Excellent verbal and written communication, with a knack for simplifying the complex (think: biomarkers, evolving guidelines, emerging indications).
Proven success in cross-functional collaboration across marketing, medical, sales, and product functions.
Highly organized with the ability to manage multiple projects and competing priorities effectively.
Ability to build and maintain relationships with key opinion leaders (KOLs) and engage in high-science discussions.
The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
San Carlos, CA
$150,000—$185,000 USD
The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
Remote USA
$133,600—$170,000 USD
OUR OPPORTUNITY
Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.
The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.
WHAT WE OFFER
Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!
For more information, visit www.natera.com.
Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.
All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.
If you are based in California, we encourage you to read this important information for California residents.
Link: https://www.natera.com/notice-of-data-collection-california-residents/
Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.
For more information:
- BBB announcement on job scams
- FBI Cyber Crime resource page
