Job description
Associate Manager, CRM (Good Chop)
Come see what’s cookin’!
At HelloFresh Group, we want to revolutionize the way we eat. We have offices all over the world and we deliver delicious meals to millions of people. As part of the Group, Good Chop is passionate about delivering high-quality, locally-sourced meats and seafood directly to our customers’ doors. We are looking for a detail-oriented and driven Associate Manager, CRM to join our team. Reporting to the Senior Manager, Lifecycle Marketing, you will have the opportunity to make a significant impact on one of the fastest-growing brands in the HelloFresh family. The ideal candidate is a proactive and hands-on professional, eager to learn and grow in a fast-paced environment. If you are passionate about CRM, skilled in marketing automation, and thrive on seeing your work translate into measurable results, this is the perfect role for you.
You will…
- Develop and evolve CRM strategies end-to-end, delivering relevant communication touchpointsthroughout all stages of the customer user journey.
- Leverage data and marketing automations tocreate scalable user flows within Salesforce Marketing Cloud, ensuring seamless and personalized customer experiences.
- Setup, test, deploy, analyze adhoc as well as cycle campaigns across Email and SMS mediums.
- Maintain native and custom integrations across SFMC, CDP and in-house data event stream.
- Drive the implementation of new segmentation strategies to provide better user experience to each individual customer.
- Drive the experimentation roadmap, documenting new learnings and identifying new high-potential opportunitiesthrough a rigorous, data-driven, and agile approach.
- Ensure best practices around data privacy, compliance, and deliverability
- Work closely with other teams to support cross functional business initiatives.
- Establish, report on, and improve micro & macro KPIs. Provide actionable insights, highlighting key trends, and identifying strategic opportunities.
You are…
- An experienced CRM marketing professional with a deep passion for the field
- A highly pragmatic, inquisitive, geared to action individual
- A natural collaborator
- Highly creative, with a proven ability to conceptualize and bring to life new themes and concepts
- Data-native
At a minimum, you have…
- BA/BS in Marketing, Business, Management, or a related field with a strong academic record.
- 3+ years of CRM marketing with at least 1 years in the subscription space.
- Extensive hands-on experience at least in one of the following: Salesforce Marketing Cloud, Klaviyo, Braze, Iterable, including automations.
- Exceptional quantitative and analytical skills.
- Experience in advanced data analysis, leveraging historical performance to inform and execute complex CRM projects.
- A track record of successfully bringing creative ideas to fruition and developing unique and effective themes for ongoing marketing campaigns.
- Superior time management, organizational, and project management skills.
- Solid understanding of HTML, Basic proficiency in SQL.
- Experience with Tableau, Adobe suite, or Google Analytics is an advantage.
- Passion for creative production. Experience with Photoshop, Sketch, Figma or any other photo editing software is a plus.
You’ll get…
- Competitive Salary & 401k company match that vests immediately upon participation
- Generous parental leave & PTO policy
- Flexible health plans effective first day of employment
- 50⁄50 hybrid setup (in-office/remote)
- Significant discounts on your subscriptions to brands of HelloFresh Group
- Collaborative, dynamic work environment within a fast-paced, mission-driven company
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$86,200—$97,000 USD
