Job description
ABOUT US
OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals, and natural plant fiber to support your microbiome and benefit digestive health. We’re on a mission to provide an affordable, delicious alternative to soda that delivers leading-edge health benefits to mainstream consumers.
OUR TEAM
At Olipop our values lead the way we create our products, engage with each other, and interact with our community. While we’re invested in our product, we’re equally invested in personal development. We’re tightly knit, we’re genuine and we’re always pushing the envelope to do a better job than we did the day before. Our team is also fully remote, requiring us to be resourceful, creative and collaborative to support our fast-moving business.
To best serve our diverse community of customers, we also seek to recruit and include people with a diversity of abilities, backgrounds, and cultures.
WHAT YOU’LL NEED
Working at a start-up can be as much a personal journey as it is a professional one. To succeed at a company like Olipop, you must be comfortable with failing, learning, and adapting. You need to be curious, optimistic, and able to find a way when it seems impossible. You must be confident enough to express your ideas but humble and open to learning from your experiences and from others. If this is the approach you take to life, then we’d love to hear from you.
THE ROLE
As the Brand Manager, you will play a critical role in executing our marketing strategy, campaign plans and commercialization initiatives. Reporting to the Marketing Director you will collaborate closely with cross-functional teams to drive brand awareness, conversion at shelf, and revenue growth.
RESPONSIBILITIES
- Support development of comprehensive marketing strategies aligned with company objectives and market trends to increase market share, drive brand recognition and consumer engagement.
- Monitor performance of the brand and proactively recommend optimizations informed by an in-depth understanding of the brand positioning, consumer target, category and competitive set.
- Execute best-in-class integrated marketing campaigns that include broadcast, digital, social and influencer, ensuring initiatives drive brand distinction, reach and business performance.
- Manage a cross-functional team to bring new products, partnerships, flavors and formats to market in alignment with the brand strategy ensuring high quality execution within timelines.
- Work with consumer insights to conduct qualitative and quantitative market research and competitor analysis to identify new opportunities for growth and inform existing initiatives.
- Track brand performance and analyze campaign effectiveness to optimize ROI.
- Manage the budget for projects within span of care and make recommendations to most effectively leverage the spend to drive business impact.
- Collaborate with functional internal experts across PR, media, partnerships, social influencer, loyalty marketing and design teams to ensure consistent and impactful communications.
QUALIFICATIONS
- 5-7 years of experience in a brand marketing role with a track record of executing campaigns and marketing strategies with excellence; preferably within CPG.
- Excellent analytical abilities and strategic thinking skills, with a data-driven approach to decision-making.
- Understanding of marketing principles, brand management, digital marketing, and market analysis.
- Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Strong cross-functional leadership experience collaborating with stakeholders in marketing and other departments to achieve common goals.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Proficiency in marketing software and tools (POS, panel data, CRM, analytics platforms, etc.).
REPORTS TO:
Director, Brand Marketing
COMPENSATION:
$115,000-$135,000 base salary + bonus
We are proud to be an Equal Opportunity/Affirmative Action Employer. Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.
