Foxelli Group

We have 10 years of experience in e-commerce, operating fully remotely, primarily in the American market. We develop and optimize subscription-based direct-to-consumer (D2C) brands across multiple industries.

As a digital marketing agency, we create and improve digital brands. We use AI solutions and scale ad campaigns with five-figure daily budgets. Our optimization process involves continuous A/B testing and creative experimentation.

We’ve developed a diverse portfolio of subscription box brands, including those for self-care, crafts like quilting and knitting, unique food items like ramen and freeze-dried treats, and hobby-focused boxes for jewelry making and embroidery. We also offer premium outdoor gear and pet wellness products.

Our products have tens of thousands of 5-star reviews. Our customer service team, which has a Diamond tier rating in Gorgias, responds to tickets within an hour.

The company was founded in 2015.

Our mission is guided by the principles of F.A.C.T.: Freedom, Adventure, Customers, and Tribe. Our vision is to build an e-commerce enterprise by creating brands that enhance customers’ lives and deliver value.

We aim to make a positive difference by creating high-quality, joyful products. We also strive to exceed customer expectations and build lasting, trusting relationships.

We have a financial goal of achieving $300 million in annual revenue, but we measure our true success by the joy and fulfillment we bring to our team and customers. We strive to create a workplace where employees share in prosperity and thrive both personally and professionally.

Our core values are:

• Authenticity and Self-Reflection: We value open communication, self-reflection, and continuous growth.
• Integrity, Accountability, Discipline, and Responsibility: We uphold our commitments, align our actions with our words, and maintain high standards.
• Speed, Urgency, and Ambition: We pursue ambitious goals and act with a sense of urgency.
• Courageous Innovation, Resilient Action, and Fearless Pursuit: We step outside comfort zones, embrace discomfort, and demonstrate resilience.
• Passion-Driven Purpose: We encourage doing what we love, leveraging strengths, and finding fulfillment in our work.
• Relationships, Trust, and Solidarity: We value strong relationships, mutual respect, and a supportive community where team members support each other.

We operate fully remotely with a remote-first team. We foster a high-energy, forward-thinking environment, giving our employees the freedom to work from anywhere, anytime. Our culture values self-development, discipline, and high performance.

Our founders, Alex and Armantas, established the company to create a workplace where individuals can find purpose, thrive, and feel valued. We foster a vibrant community where creativity and innovation are central to daily operations.

Our team consists of over 60 individuals. We follow a Team-Centric Ownership Model and maintain high entry standards, expecting team members to be skilled in their craft. We encourage continuous learning through conventions and expert studies, and our culture emphasizes celebrating achievements and collective success.