Job description
The Role:
The Senior Brand Manager is responsible for defining and executing Minted’s brand and integrated marketing each season. They shape brand marketing decisions, develop integrated marketing plans, define content strategies, and articulate core positioning to inspire exceptional and effective creative work.
This person is consumer-obsessed, has a pulse on cultural trends, and understands how to drive reach and relevancy with Minted’s core demo. They are equal parts strategic, creative, and operational – understanding how to champion complex programs with cross-functional team members. Above all, they are inspired by the potential of making design more widely accessible.
You will:
- Develop the seasonal brand strategy to meet our brand, consumer, and company goals.
- Build the seasonal marketing calendar with brand managers and category management, including product launches, cultural moments, promo events, etc
- Lead all partnership & cross-category initiatives, including strategy, briefing, program management, execution, and hindsight. This includes brands, wholesale partners, and talent.
- Lead all content strategy plans, including campaigns, content creators, licensed content
- Manage relationships with external partners, including agency/partner selection, contract and pricing negotiation, and performance management.
- Partner with the marketing team to bring seasonal strategy to life across paid, owned, and earned channels. Develop strategies for key awareness-building channels, including TV, digital/print advertising, activations, events, and partnerships
- Collaborate with category teams to create and execute marketing strategies that support product launches and lifecycle management. Develop positioning and messaging that highlights product value, features, and benefits tailored to target customer segments
- Develop inspiring creative briefs based on a deep understanding of Minted’s business, the competitive landscape, the cultural environment, and the target consumer
You are:
- 8+ years of marketing and/or brand strategy experience in a consumer, retail company, e-commerce brand and/or creative agency
- Proven experience achieving business objectives and working within a complex environment to hit deadlines
- Self-starter with an ability to prioritize in a fast-paced environment and meet changing deadlines and priorities on multiple simultaneous projects. Ability to multi-task and meet deadlines while still paying attention to details and executing flawlessly
- Results-driven, focused, and analytical. Outstanding follow-up, organization, and time management skills
- Deeply quantitative and analytical. The ideal candidate loves data and is able to analyze a problem, use data to articulate a recommendation, and take action accordingly
- Strong consumer insights and an understanding of how and why consumers use Minted products
- Excellent verbal and written communication skills
- Excited to work in a collaborative team environment. A successful history of working cross-functionally to influence others and execute projects
- A deep appreciation for design and its power to enrich people’s lives
- BA or equivalent is required. MBA or advanced degree is highly desired
Compensation:
The compensation range for the role applies to employment offers from Minted. Our employment offers fall between the minimum and midpoint of the range to allow for continued salary growth during your employment at Minted. The upper half of the range accommodates this growth and supports our intention to create an environment that encourages lasting relationships between Minted and our employees.
Geo Base Full Salary Range 0 - Includes SF Bay Area $137,600 - $180,600
Geo Base Full Salary Range 1 - All non-SF CA, DC, NY - $126,592 - $166,152
Geo Base Full Salary Range 2 - Includes CO, IL, MA, MD, NJ, OR, RI, TX, VT, VA, WA - $116,960 - $153,510
Geo Base Full Salary Range 3 - Includes AL, AK, AZ, AR, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, ME, MI, MN, MO, MS, MT, ND, NE, NM, NV, NH, NC, OH, OK, PA, SC, SD, TN, UT, WI, WV, WY- $107,328 - $140,868
Salaries will vary based on various factors including but not limited to professional and academic experience, associated job responsibilities, and/or other business or organizational needs.
This role is eligible for an annual performance bonus and stock options.
Benefits:
Benefits will be effective the first of each month following your initial hire date.
- Medical, Dental, and Vision Benefits
- Employer Funded Health Savings Account
- 10 Paid Holidays
- Paid Time Off and Sick Leave
- Paid Parental Leave
- Employer Paid Wellbeing Apps (e.g. Headspace and Calm)
- Monthly Gym/Wellness Reimbursement
- 401(k) retirement savings plan
- Employer Funded Commuter Benefits
- Employee Discount
- Friends and Family Discount
About Minted:
Artists shape culture. They spark conversation, create connection, and bring beauty into the world. Minted is where they come together to reach further. Our marketplace empowers a thriving community of independent artists to sell and scale their work. We nurture self-expression, cultivate community, and bring the best in visual art to a global audience.
We’re building a new way to discover the world’s best creative talent. We’re here for the emerging talent ready to take off, the local favorites ready to grow, and the established artists ready to dream bigger.
At Minted, our people don’t just believe in the power of art–we live it. We have our finger on the pulse of what’s new and now. We’re obsessed with great design, art, and interiors. We’re in galleries, at fairs, and constantly finding inspiration online. We seek undiscovered talent that deserves to stand up and stand out. We connect with artists that have something to say, and we collaborate to amplify their work. The Minted community’s art, stationery, and textiles products have reached over 75 million homes worldwide.
Our marketplace brings the best in independent design to consumers everywhere. We recognize the challenges independent artists face, and we leverage our resources to level the playing field and create a platform that gives artists the freedom to develop their craft and grow their business.
We are headquartered in San Francisco, CA and currently employ 350+ full-time employees, plus additional temporary workers during the holiday season. We have raised over $300M from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners. Angel investors include Marissa Mayer, Jeremy Stoppelman, Julia & Kevin Hartz, Yishan Wong, and more.
Minted is an Equal Opportunity Employer committed to inclusion and diversity. We welcome people of different backgrounds, experiences, abilities and perspectives and will consider all qualified applicants for employment in accordance with all state, local, and federal laws. Minted participates in the E-verify program.
How Our Process Works:
Minted uses technology and innovative practices to bring unique, best-selling design to market at scale. Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product. The winning designs are manufactured by Minted, enabling artists from around the world to share and sell their work while letting Minted do the rest. Since launch in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers and consumer products brands with data-backed design through licensing and wholesale partnerships.
