Brand Strategy Director

Job description

Swiftly is a retail digital technology startup founded in 2018 and headquartered in the Bay Area. We empower regional and independent grocers to compete in a digital-first world by providing best-in-class app, web, loyalty, and e-commerce solutions—without SaaS fees. Instead, Swiftly drives revenue through its retail media network, sharing profits with retailer partners.

With 70+ retailer banners and Series C funding, Swiftly is the first in the industry to seamlessly connect digital and in-store shopping. Our AI-powered platform helps retailers build strong digital relationships, while our solutions—Audience Optimizer™, Alcohol Cashback, and Offsite Campaigns—drive shopper engagement and brand success.

Our mission: Enable brick-and-mortar retailers to thrive in a digital world.

Position Summary:

The Brand Strategy function at Swiftly is a new and critical part of the Revenue Operations team, designed to support both our CPG and Retail sales organizations with strategic storytelling, insights-driven materials, and go-to-market frameworks that unlock revenue growth.

We’re looking for a founding Senior Manager or Director of Brand Strategy to build this function from the ground up — someone who can bring structure, creativity, and clarity to how Swiftly shows up in market to advertisers and retailers alike.

This is a hands-on, high-impact role responsible for creating the narratives, pitch materials, and category-level insights that power Swiftly’s pre-sale motion. Reporting into the Head of Revenue Operations, this role will collaborate closely with Sales, Product Marketing, Creative, and Insights to develop and scale best-in-class sales enablement and campaign strategy materials.

The ideal candidate brings 7+ years of experience in brand strategy, retail media, or B2B marketing—ideally supporting both advertiser and partner sales teams. They are a confident storyteller, deck builder, and problem solver who can take an ambiguous brief and turn it into a compelling pitch or proactive narrative. This person is excited to shape a new function, build repeatable systems, and establish Swiftly’s strategic voice in a growing and competitive category.

Responsibilities Include:

• Own the development of Swiftly’s strategic narrative across top CPG accounts, aligning retail media solutions with client business goals and category dynamics
• Lead proposal strategy and narrative development for RFPs, pitches, and go-to-market materials, leveraging 1P data, shopper insights, and category trends to demonstrate impact
• Partner closely with Sales, Account Management, Product Marketing, and Analytics to craft compelling, insight-driven presentations tailored to key verticals (e.g., beverages, snacks, personal care)
• Collaborate with Insights and Product Marketing to shape custom research initiatives and strategic proof points that elevate Swiftly’s positioning in the retail media ecosystem
• Build scalable toolkits, frameworks, and sales materials that reflect the latest product capabilities, use cases, and success stories, enabling consistent storytelling across teams
• Maintain and customize a centralized library of sales materials and retailer-specific mockups to support high-impact, tailored pitches
• Stewards the Joint Business Planning (JBP) process across strategic accounts, coordinating planning inputs, developing customized materials, and aligning on priorities
• Stay ahead of CPG and retail media trends, competitive positioning, and evolving KPIs to inform Swiftly’s differentiation and strategic approach
• Provide strategic guidance and quality control for materials developed by junior team members, ensuring alignment with brand standards and strategic goals
• Other duties as assigned

Required Qualifications:

• Bachelor’s degree in marketing, business administration, or a related field
• 7+ years of experience building cross-platform digital marketing programs, ideally within retail media, CPG, or performance-driven environments
• Familiarity with RFP processes, including strategic proposal development and collaboration across Sales, Insights, and Design
• Informed by a strong understanding of media innovation and evolving trends across digital, in-store, mobile, and CPG advertising
• Excellent verbal and written communication skills, with the ability to simplify complex concepts for brand, agency, and internal audiences
• Highly visual communicator with an eye for design; proficient in PowerPoint or other presentation tools (such as Pitch) to develop compelling sales narratives
• Must be authorized to work in the United States without the need for current or future visa sponsorship

Preferred Qualifications:

• Strong strategic planning capabilities, with a firm grasp of digital marketing innovations
• Experience working for a media agency/strategy services and/or marketing media services
• Understanding of retail media, shopper marketing, and the nuances of go-to-market positioning for omnichannel platforms

$130,000 - $150,000 a year

The salary range is based on the candidates experience as it relates to the role.

#LI-Remote

Note: We are unable to sponsor or take over sponsorship of employment visas at this time.

Working For Swiftly

We are working on a set of problems that require the best in the industry to get right. Our employees are the pillars of the future of the company and they are treated and compensated as such. We’re a growing team of experienced industry professionals building an organization that can solve tough problems and values a collaborative environment.

Every Swiftly employee:

-Has demonstrated the ability to work collaboratively in an ambiguous, fast-paced environment

-Takes ownership of their domain from the ground up, from inception through deployment to customers

-Leaves their ego at the door and ensures the best idea leaves the room

-Is always experimenting with new technologies and learning new skillsets

If you’ve ever wanted to work on a project that blends a gorgeous consumer experience, sophisticated logistics, and scale that rivals the largest technology players, Swiftly is the place for you.

Equal Opportunity Employer

Swiftly is an Equal Employment Opportunity and Affirmative Action Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Swiftly will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. Reasonable accommodations are available for qualified individuals with disabilities throughout the subsequent application process.