Job description
We’re seeking a Caption Lead to spearhead our captioning team in a high-volume, creative environment. You’ll play a critical role in shaping the voice of our brand across multiple models and platforms, ensuring that every caption not only sounds authentic but drives engagement and conversions.
Key Responsibilities
- Write High-Converting Captions
• Craft persuasive and engaging captions for a range of content.
• Ensure each caption reflects the unique voice and brand of the assigned model
• Optimize language to drive subscriptions, interactions, and fan loyalty
2. Develop Model Voice Profiles
• Partner with content leads and creators to build tone guides for each model
• Train team members on adapting to specific voices and maintaining consistency
3. Maintain Captioning Systems & Workflows
• Build and refine SOPs for caption creation, review, and scheduling
• Collaborate with QA to ensure all captions meet quality and brand standards
• Monitor workflows and adjust processes for efficiency and scale
4. Content Calendar & Coordination
• Align with schedulers to ensure timely delivery of captions
• Anticipate high-traffic content periods (e.g., weekends, holidays) and prepare ahead.
5. Stay Trend-Savvy & Performance-Driven
• Track trends in pop culture, slang, and content language
• Keep captions fresh, timely, and platform-relevant
• Collaborate with analytics teams to assess and improve content performance
o Must have at least 2–3 years of professional copywriting experience in social media or creator-based platforms.
o Strong writing, editing, and proofreading skills
o Experience adapting tone across multiple personas or brands.
o Proficiency in tools such as Google Workspace, Notion, Asana, Zoom, and WhatsApp
o Familiarity with using analytics to inform content strategy
• Preferred Qualifications:
o Experience in digital marketing, creator economies, or fan engagement industries
o Background in Communications, Journalism, Creative Writing, or Marketing
o Previous exposure to adult-themed content (in a professional or agency setting)
o Experience in remote team leadership and fast-paced content production cycles
