Job description
Company: FounderBrands (click here for the link to our website)
Location: Fully Remote (Must work in Eastern Time Zone)
A Note From the CEO:
FounderBrands is a young and fast-growing startup. We are not a corporation that has been around for 50+ years where you go into the office every day and get bored. We don’t have everything figured out.
We are constantly evolving and changing and you need to be comfortable in a startup environment to be a fit for this role. Some people like that environment, others don’t. If you want the opportunity to have a major impact on your company from Day 1, this job will be a good fit for you. We anticipate growing all of our departments as our company grows and we want you to grow with us.
-Collin Rutherford, CEO
About Us:
FounderBrands specializes in growing the personal brands of our clients and driving high-quality leads to their businesses. We’re looking for a skilled Content Manager to join our team and help take our clients’ digital presence to the next level.
Role Overview… This role is two-fold:
1. Content Creation: You will be responsible for drafting, editing, scheduling, and analyzing social media content that drive measurable results for our clients on X and LinkedIn.
2. Paid Ads Management: You will be responsible for managing paid ads on platforms including Meta, Google, X, and LinkedIn.
Key Responsibilities
Client Communication:
- Schedule and lead one-hour monthly video calls with clients to extract key insights, ideas, and narratives for their personal branding strategy.
- Build strong relationships with clients, ensuring their brand voice and goals are fully understood.
Content Creation:
- Use video call transcripts to craft compelling, platform-specific content for X and LinkedIn.
- Ensure all content aligns with the client’s personal branding, messaging, and industry trends.
Content Management:
- Edit, proofread, and format content for clarity, engagement, and impact.
- Schedule content for publication and manage content calendars to ensure consistency.
Performance Analysis:
- Track and analyze content performance using platform analytics tools, providing actionable insights to optimize growth.
- Regularly review and adapt strategies to meet client objectives and platform algorithm changes.
Trend Monitoring:
- Stay informed about the latest trends and best practices for X and LinkedIn to keep client content relevant and impactful.
Active Paid Ads Management:
- Create overall paid ads strategy to achieve client goals.
- Develop and manage paid ad campaigns on X, LinkedIn, Meta, Google, and other social media.
- Conduct audience research and implement advanced targeting strategies.
- Perform A/B testing to optimize ad performance and improve ROI.
- Analyze campaign performance and generate detailed reports with actionable insights.
Requirements
- Fluent in English with strong communication skills.
- 5+ years of experience running paid social media ad campaigns.
- Proven ability to deliver data-driven results and meet performance goals.
- Proven experience in social media management, content creation, or personal branding, preferably with X and LinkedIn.
- Exceptional writing, editing, and storytelling skills with the ability to adapt to different personal brand voices.
- Strong organizational skills to manage client calls, transcripts, and content schedules.
- Proficiency with tools for transcription and social media analytics.
- Comfortable running video calls and communicating directly with clients.
- Proactive, self-motivated, and able to work independently to meet deadlines.
- Proficiency in various social media ad platforms, Google Analytics, and Canvas
What We Offer
- Work Flexibility: Fully remote position with flexible working hours to suit your lifestyle.
- Growth Opportunities: A chance to grow with a fast-paced company working on high-impact projects.
- Creative Freedom: An opportunity to refine client narratives and shape their digital presence.
- Supportive Team: A collaborative and dynamic work environment that values your ideas and contributions.
