Job description
Company Description
Daxko powers wellness to improve lives. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.
Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC–and every type of organization in between–we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.
Job Description
As a Content Marketing Manager, you will develop and execute content marketing plans to drive brand awareness, customer engagement, and lead generation across inbound and outbound channels. This role requires a creative thinker and storyteller with a deep understanding of SEO, audience targeting, and data-driven decision-making. You should have exceptional verbal and written communication skills, be highly organized, and be passionate about creating engaging, high-quality content that aligns with the company’s objectives.
You will also:
- Develop and execute a content marketing plan that aligns with the organization’s objectives and target audiences as directed
- Collaborate with cross-functional teams, including product, demand gen, sales, and design, to create high-performing various channels (e.g., blog, social media, email, website, etc.) as directed by campaign briefs.
- Collaborate with stakeholders to ensure content delivers to campaign and SEO goals (leads, keyword rankings, content engagement)
- Leverage SEO best practices and keyword research to create SEO improvement plans, optimize content for search engines, and drive organic traffic to designated websites.
- Analyze content performance and engagement metrics to identify trends, optimize strategy, and measure the effectiveness of content marketing efforts.
- Contribute to editorial calendar planning and ensure timely content delivery across multiple channels.
- Leverage best practices and tools (generative AI) to speed delivery and content performance.
- Collaborate with the design team to create visually appealing and on-brand assets, such as infographics, images, and videos, to support content initiatives.
- Stay up-to-date with industry trends, best practices, and emerging technologies to continually refine and improve the content marketing strategy and ability to execute.
Qualifications
- Bachelor’s degree in a relevant field like Marketing, Business, Journalism, etc.
- Two (2) to Four (4) years of relevant content marketing experience, including strategy development, content creation, and performance analysis.
- Proven track record of driving brand awareness, engagement, and lead generation through content marketing initiatives.
- Deep knowledge of SEO best practices and their application in content marketing.
- Ability to craft engaging and persuasive email content for prospecting and nurture campaigns, optimizing for conversion and adherence to best practices in email communication.
- Exceptional verbal and written English communication skills, with a strong understanding of grammar, style, and tone.
- Ability to analyze content and email campaign performance, using data to optimize strategy, and measure the effectiveness of efforts.
- Ability to generate audience segmentation and targeting to create tailored content for different customer personas using data to drive success.
- Strong analytical and data-driven decision-making skills, with the ability to use insights to optimize content strategy and performance.
- Excellent project management skills, with a proven ability to meet deadlines and manage multiple tasks simultaneously.
- Strong collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Expert in content generation tools such as generative AI, SEO, design, content management systems, and social management platforms.
Additional Information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:
🏢 🏡 Hybrid work model
📆 Leave entitlements
🤕 Recently introduced hospitalization/caregiving leaves
🍼 Paid parental leaves (Maternity, Paternity, & Adoption)
⚕️Group Health Insurance
🚵🏽 Accidental Insurance
💲Tax-saving reimbursements
🤑 Provident Fund (PF)
👖 Casual work environments
🎉 Company Events and Celebrations
🏆 Performance achievement awards
💸 Referral bonus
🚀 Learning & Development opportunities
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:
🏢 🏡 Hybrid work model
📆 Leave entitlements
🤕 Recently introduced hospitalization/caregiving leaves
🍼 Paid parental leaves (Maternity, Paternity, & Adoption)
⚕️Group Health Insurance
🚵🏽 Accidental Insurance
💲Tax-saving reimbursements
🤑 Provident Fund (PF)
👖 Casual work environments
🎉 Company Events and Celebrations
🏆 Performance achievement awards
💸 Referral bonus
🚀 Learning & Development opportunities
