Job description
Marketing Manager, Growth & Content
Location: Hybrid – 1–2 days/week in Fair Lawn, NJ
Type: Full-Time
Reports To: President
About the Role
We’re looking for a Marketing Manager, Growth & Content to drive pipeline through high-impact campaigns and content that converts. You’ll be the architect behind demand generation, content strategy, and funnel optimization — with a clear line of sight to sales and revenue.
If you’re part strategist, part hands-on doer, and love the idea of shaping a high-growth healthcare brand, this is your role.
Responsibilities
Campaigns & Pipeline Growth
- Launch and manage multi-channel campaigns (LinkedIn, email, webinars, digital ads) targeting provider groups and health systems
- Build and optimize lead funnels, capture forms, and nurture sequences
- Identify high-intent audiences and tailor messaging to specialty and role
- Collaborate with sales to turn buyer pain points into campaign opportunities
- Track campaign ROI, lead conversion rates, and pipeline contribution
Content Strategy & Execution
- Write blogs, landing pages, email campaigns, and white papers
- Develop messaging frameworks by persona (e.g., CMO vs. Clinical Director) and by program (CHF, OB, Hypertension, etc.)
- Turn clinical outcomes and success stories into shareable, high-trust content
Brand Awareness & Creative
- Identify and pitch press release opportunities that position RPM as an industry leader
- Light graphic design (Canva, Figma, Adobe) and video editing (CapCut, Adobe Premiere) for social, testimonial, or campaign assets
Qualifications
- 4+ years in B2B marketing (healthcare, SaaS, or medtech highly preferred)
- Proven track record of campaigns tied to lead generation and pipeline growth
- Strong copywriting and messaging skills
- Familiarity with HubSpot or similar CRM/automation tools
- Experience with PR outreach or basic design/video tools
Compensation & Benefits
- Salary: $75,000–$95,000 + performance-based bonus
- Health, dental, and vision insurance
- 401(k), PTO, paid holidays
- Hybrid work: 1–2 days/week in our Fair Lawn, NJ office
Stand Out From the Crowd
Want to go the extra mile? Call us at (727) 513-3400 and leave a 30–60 second voicemail sharing:
- Your name
- What excites you about this role
- A campaign you’re proud of and its impact
