Job description
THE COMPANY
We’re rapidly growing and looking for driven and customer-obsessed professionals to help our team revolutionize the career-services industry.
Careerminds, a division of Talent Inc is a leading provider of global virtual outplacement and leadership and career development services. Recognized as an INC5000 “fastest growing private company”, Careerminds has a strong culture competing in major markets around the globe. We deliver a people + technology approach that is differentiated in our industry space. We are dedicated to maintaining an inclusive, inspirational, and innovative work environment and are committed to consistent growth. Come grow with us!
We are committed to helping job seekers write the next chapter of their careers and we want to help write yours, too! We hire for growth and longevity because we value the happiness and well-being of our employees.
THE ROLE
We’re seeking a creative, strategic, and execution-driven Content & Sales Enablement Manager to power our go-to-market engine. This hybrid role bridges marketing and sales by owning full-funnel content creation while enabling our sales team with the right messaging, materials, and campaigns to close deals faster.
You’ll play a key role in crafting compelling content that converts—whether it’s through targeted ABM campaigns, persuasive sales collateral, or top-funnel thought leadership. This is an ideal role for a B2B marketer who thrives on alignment, storytelling, and results.
This is a 100% remote/work-from-home role.
THE KEY RESPONSIBILITIES
Content Marketing & Copywriting
- Write high-converting content for ABM campaigns, including emails, landing pages, and nurture sequences.
- Create thought leadership assets: whitepapers, eBooks, guides, and case studies that drive awareness and lead generation.
- Turn internal or external data into Digital PR opportunities and media-ready content.
- Audit and update website copy to reflect evolving product value and brand voice.
- Optimize legacy content for SEO and performance.
Sales Enablement & GTM Support
- Develop and maintain sales enablement assets: pitch decks, case studies, one-pagers, etc.
- Collaborate with Sales leadership to understand field needs and tailor messaging, materials, and playbooks.
- Build and manage a centralized content library that’s easy for AEs to access and use.
Campaign Alignment & Performance
- Partner with demand gen and paid media teams to ensure content aligns with funnel strategy.
- Monitor usage, performance, and feedback across content types—and continuously iterate based on insights.
- Support reporting and analysis to tie content and enablement efforts to pipeline impact.
THE MUST-HAVES
- 3–5 years of experience in B2B marketing, content, or sales enablement—preferably in SaaS, HR tech, or professional services.
- Exceptional copywriting and storytelling skills with a knack for simplifying complex ideas.
- Strong understanding of the B2B buyer journey, from awareness to decision.
- Experience creating sales content and marketing assets across various formats.
- Familiarity with tools like HubSpot, Salesforce, and LinkedIn Sales Navigator.
- Comfortable working cross-functionally and balancing strategic thinking with hands-on execution.
- Highly organized and proactive in managing content calendars, feedback loops, and deadlines.
THE NICE-TO-HAVES
- Design fluency with tools like Canva, Figma, or Adobe Creative Suite.
- Experience in SEO, campaign analytics, or outbound marketing strategy.
- Background in career coaching, HR services, or workforce transformation.
- Comfort working in a fast-paced, high-growth environment with shifting priorities.
At Career.io, we believe that diversity in thought and cultural background leads to better teams and stronger companies. We seek talented, qualified employees, regardless of race, color, sex/gender (including pregnancy, gender identity, and gender expression), national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Career.io is proud to be an Equal Employment Opportunity Employer.
Come join our team. Together, we’ll help others tell their career stories and land their dream jobs.
