Copywriter

at Uptalent.io
πŸ‡²πŸ‡½ Mexico - Remote
πŸ“ WritingπŸ”΅ Mid-level

Job description

Job Overview

Position: Full-Time Remote Copywriter

Type: Full-time, Remote

Reports to: Owner and Content Strategy Director

About our Client

Our Client is a cutting-edge content marketing agency that builds and executes comprehensive content flywheels for businesses to maximize their discoverability across AI search engines, social platforms, and traditional search engines. They leverage proprietary AI marketing agents combined with expert human insight to create data-driven content strategies that directly appeal to target customers. Their clients range from startups to mid-sized enterprises looking to scale their content presence and dominate their semantic space.

Job Summary

We are seeking a skilled and innovative Copywriter to join our dynamic team. The ideal candidate will create compelling, high-performing content across multiple channels and formats, with a focus on AI-optimized content that ranks well on emerging search platforms like ChatGPT and Perplexity. You’ll work closely with our AI marketing agents and content strategists to develop content that drives engagement, builds brand authority, and converts prospects into customers.

Key Responsibilities

Content Creation & Strategy

  • Write high-quality blog posts, articles, and long-form content optimized for AI search engines, traditional SEO, and social discovery
  • Develop compelling sales collateral including case studies, whitepapers, product descriptions, and sales enablement materials
  • Create engaging social media content for LinkedIn, TikTok, and Instagram that resonates with target audiences
  • Craft email marketing campaigns, newsletters, and nurture sequences
  • Write scripts for short-form video content and multimedia campaigns

AI-Optimized Content Development

  • Create content specifically designed for semantic search and AI search engines
  • Develop content that answers specific customer questions and pain points
  • Write content that performs well in AI-powered search results on platforms like ChatGPT, Perplexity, and other emerging search technologies
  • Collaborate with our proprietary AI system to evaluate and optimize content performance

Research & Analysis

  • Conduct competitor content analysis and market research
  • Analyze audience personas and customer pain points to inform content strategy
  • Stay current with AI search engine algorithms and content ranking factors
  • Use data and analytics to iterate and improve content performance

Collaboration & Process

  • Work closely with content strategists, social media managers, and client success teams
  • Participate in content planning and editorial calendar development
  • Provide input on content strategy based on performance data and market insights
  • Collaborate with design teams to ensure content aligns with visual elements

Experience & Skills

  • 3+ years of professional copywriting experience, preferably in content marketing or digital marketing agencies
  • Strong portfolio demonstrating expertise in various content formats (blog posts, social media, sales collateral, etc.)
  • Proven experience with SEO copywriting and content optimization
  • Understanding of AI search engines and semantic search principles
  • Experience with social media content creation across multiple platforms

Technical Requirements

  • Proficiency with content management systems (WordPress, HubSpot, etc.)
  • Experience with AI writing tools and content optimization platforms
  • Basic understanding of HTML and web publishing
  • Familiarity with analytics tools (Google Analytics, social media analytics)
  • Experience with project management tools (Asana, Monday.com, etc.)

Core Competencies

  • Exceptional writing, editing, and proofreading skills
  • Strong research and analytical abilities
  • Ability to adapt writing style for different audiences and platforms
  • Data-driven mindset with ability to analyze content performance
  • Creative problem-solving and strategic thinking
  • Excellent time management and ability to meet tight deadlines
  • Strong communication and collaboration skills

Preferred Qualifications

  • Bachelor’s degree in English, Marketing, Communications, or related field
  • Experience with B2B SaaS or technology companies
  • Knowledge of conversion rate optimization (CRO) principles
  • Experience with marketing automation platforms
  • Understanding of user experience (UX) writing principles
  • Previous experience working with AI-powered content tools
  • Knowledge of video content creation and scriptwriting

Compensation & Benefits

  • Competitive salary commensurate with experience

Remote Work Environment

  • Fully remote position with flexible working hours
  • Collaborative team culture with regular virtual meetings

Growth Opportunities

  • Opportunity to work with cutting-edge AI marketing technology
  • Exposure to diverse industries and client types
  • Professional development in emerging AI search optimization
  • Clear career progression path within a growing agency

Work Environment

This is a fully remote position requiring excellent self-discipline and communication skills. You’ll work with a distributed team across multiple time zones. The role requires strong internet connectivity and a dedicated workspace suitable for video calls and focused writing.

Application Process

To apply, please submit:

  1. Resume highlighting relevant copywriting experience
  2. Portfolio of writing samples demonstrating various content types
  3. Cover letter explaining your interest in AI-optimized content marketing
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