Job description
Company Description
AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
This role can be hired as a Grade 18 or 19; candidate experience will determine grade.
Purpose:
The Customer Development Manager (CDM) is a key member of brand strategic marketing. The CDM is the primary point of contact for AbbVie Eye Care’s Anterior Segment Marketing brand teams within an assigned geographical region, interacting with KOLs for the purpose of gathering on-label insight aligned to company strategic plans for a specific therapeutic area. Additionally, they partner with franchise marketing leads and field leaders to help develop regional commercial marketing plans where needed, along with help to ensure/monitor execution is consistent with regional/national strategy.
Responsibilities:
Thought Leader Engagement and Development
- Interact with Ophthalmology and Optometry regional/local KOLs, emerging leaders, and state/local society leadership within assigned region to provide in-depth insights to Integrated Brand Team and commercial senior leadership based on brand key business questions that will provide input to marketing strategy, resource optimization and tactic development to drive brand performance
- Develop regional engagement plans in alignment with brand strategic plans and ensure consistent tactical execution throughout the year to drive key marketing engagement
Peer to Peer Support
- Identify and recruit faculty and attendees for national series rollout and speaker training
- Consult with HCP’s on peer to peer content development
- Provide training on HCP led slide deck content, updates, and how content aligns to brand strategy
- Uncover regional speaker program opportunities based on local market dynamics, provide guidance on speaker selection and content to align speaker to local audience
State/Regional Conference Engagement
- Lead engagement to identify and maximize sponsorship opportunities across relevant Optometry and Ophthalmology state associations and other conferences within assigned region in alignment with marketing strategies to highlight AbbVie’s Eye Care Portfolio
- Identify key KOL’s for regional and state conference product theaters
- Coordinate execution of all conference elements across appropriate internal stakeholders and agency support
Marketing Initiatives
- Marketing lead for field competitive insights for the assigned region to help inform strategy and business planning for Anterior Segment IBTs
- Understand objectives and key business insights for advisory meetings, identify and recruit appropriate HCP targets for participation, attend and/or assist in ad board facilitation
- Responsible for understanding a specific geographical area’s market drivers, competitive landscape, and provider dynamics
SCOPE and KEY SKILLS:
- Must be able to manage effective written and oral communications with KOLs, including the ability to confidently represent and protect AbbVie’s interests during interactions and/or collaborations with external stakeholders.
- Ability to translate market trends, insights and competitive practices to draw key business opportunities and uses them to help develop strategic and tactical plans
- Maintains a working knowledge of industry information sources
- Strong collaboration and team orientation, with experience accomplishing results while influencing without authority
- Effectively track and manage the marketing budget. Manages conventions, speaker programs, and meetings within assigned budget.
- Consistently manage multiple projects to deliver high-quality work product in a timely fashion
- Always mindful of and adheres to regulatory and compliance guidelines
- Understanding of attributes of other AbbVie internal functional areas and impact of relevant decisions
- Driving a personal auto or company car or truck, or a powered piece of material handling equipment
- Valid driver’s license and ability to meet safe driving requirements.
- An essential requirement of your position is to satisfy all applicable health care industry representative (HCIR) credentialing requirements to gain and maintain entry into facilities and organizations that are in your assigned territory. You must also be in good standing and/or eligible to obtain these credentials.
- These HCIR credentialing requirements may include, but are not limited to, background checks, drug screens, proof of immunization/vaccination for various diseases, fingerprinting and specific licenses required by individual state or cities. Please remember that you are solely responsible for ensuring that you satisfy all HCIR credentialing requirements and for any associated liability for failing to do so. AbbVie has resources available to you to help answer questions you may have.
Qualifications
- Bachelor’s Degree in Science or related field.
- Advanced degree or previous sales/marketing experience required. MBA preferred.
- Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
- Minimum 5 years of sales or marketing pharmaceutical experience including clinical liaison, sales training, marketing, Sr. Account Executive or District Manager experience.
Preferred Qualifications
- Experience and proficiency in Public Speaking.
- Proven experience meeting and exceeding assigned goals.
- Ability to build relationships and interact with all levels internally and at the customer level.
- Proven ability to build and retain customer base.
- Ability to work within a budget.
- Ability to comply with procedures and processes.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
