Job description
🌐 Who We Are
Bankjoy is a Y Combinator and Bessemer Venture Partner backed FinTech startup. We are changing the way community banks and credit unions do business, enabling them to become tech-driven and digital first. Bankjoy provides modern digital banking products including mobile banking, online banking, online account opening, loan origination, and conversational AI. Our mission is to revolutionize banking tech infrastructure by leading digital transformation at financial institutions — big and small.
The Role
We’re looking for a Demand Generation Lead to own strategy, execution, and reporting for Bankjoy’s demand generation programs. This is a high-impact, leadership role ideal for someone who’s both a builder and a strategist — someone who can drive pipeline growth while scaling systems, teams, and campaigns.
This role includes team leadership responsibilities, including oversight of campaign performance, attribution, and owns reporting on marketing’s contribution to pipeline. The ideal candidate will have some experience managing direct reports or contractors, a strong grasp of B2B marketing operations, and the analytical skills to guide cross-departmental reporting and insights.
Base salary range:
- CAD: $120,000 - $140,000
What you’ll do:
Team & Reporting Leadership:
Lead campaign reporting and attribution; ensure consistent reporting standards across all initiatives
Own marketing’s contribution to pipeline — build and deliver reporting for leadership and cross-functional teams
Mentor and guide direct reports and/or external contributors
Marketing Operations & Technology
Own the implementation and optimization of HubSpot as our core marketing automation platform
Develop lead scoring, nurture workflows, and attribution models to accelerate pipeline
Build seamless marketing-to-sales handoff processes
Design dashboards and reporting systems to track campaign KPIs and ROI
Campaign Strategy & Execution
Design and execute integrated, multi-channel campaigns across digital platforms. Bankjoy’s key channels include: events, email, webinars, partnerships, and content
Drive MQL and SQL growth and measure performance against pipeline and revenue goals
Partner with Product Marketing on launches and strategic initiatives
Support targeted growth strategies for key segments and verticals
Partner with Events to maximize event performance and campaign impact
Agency & Resource Management
Manage relationships with external agencies, freelancers, and content creators
Set KPIs and performance expectations for partners
Analytics & Optimization
Own campaign analytics, including ROI snd conversion rates
Conduct A/B testing and iterative optimization
Generate strategic insights to guide future campaigns and budget allocation
Deliver executive-level reporting on marketing performance
What you bring:
7+ years of B2B marketing experience with a focus on demand generation
Experience providing exec-level reporting in demand gen outcomes
Experience managing people or external teams (contractors, agencies, or direct reports)
Strong track record of designing and executing high-performing campaigns
Proficiency with HubSpot
Deep understanding of marketing attribution and funnel metrics
Excellent project management, communication, and leadership skills
Data-driven mindset with a strong focus on performance and reporting
Nice to have: Bachelor’s degree in Marketing, Business, or related field
🎁 What You Get
A fast-paced and collaborative environment
Competitive compensation
Stock options at a well-funded startup
100% medical, dental and vision coverage for you on our base plans
50% coverage for families in the US & 100% coverage for families in Canada
401(k) plan with 4% company matching (US Employees)
3-5 weeks PTO depending on tenure
5 health days
15 holidays
End of year shutdown
Performance-based bonuses (US & Canadian Employees)
Remote first culture
⚖️ Equal Employment Opportunities at Bankjoy
Bankjoy is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Bankjoy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.
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