Job description
Senior Demand Generation Manager
AcuityMD is a software and data platform that accelerates access to medical technologies. We help MedTech companies understand how their products are used, why customers vary, and identify opportunities for physicians to better serve their patients. Each year, the FDA approves ~6,000 new medical devices. Our platform helps MedTech companies get these products to physicians more effectively so they can improve patient care with the latest technology. We’re backed by Benchmark, Redpoint, ICONIQ Growth, and Ajax Health.
We’re looking for a strategic and execution-oriented Senior Demand Generation Manager to drive the development and rollout of integrated, multi-channel campaigns that fuel pipeline growth. This role is ideal for a marketer who thrives in a fast-paced environment, knows how to collaborate closely with sales, and has experience applying ABM principles within broader demand generation efforts. As our team grows, this role will help lay the foundation for scalable, effective demand programs that support our revenue goals.
Team Mission
Medical devices improve the quality of life for millions of patients, yet too many MedTech companies struggle to get their products in the hands of the right doctors. AcuityMD is changing that. Our intelligence platform is already trusted by over 300 MedTech customers, including six of the top ten MedTech companies, and we’re just getting started.
AcuityMD’s mission is to accelerate the adoption of cutting edge medical technology. As part of the marketing team, you’ll play a pivotal role in shaping our go-to-market strategy, testing new campaign ideas, and driving revenue. We’re not just marketing a product; we’re driving an industry-wide shift in how MedTech companies find and close their best opportunities.
Responsibilities
- Develop and execute integrated, multi-channel demand generation campaigns that drive pipeline and revenue growth.
- Partner closely with Sales to align on campaign goals, target audiences, and messaging.
- Establish a repeatable campaign process, starting with broad 1:many programs and supporting 1:few and 1:1 initiatives over time.
- Collaborate with the Marketing Associate(?) to manage lead nurture programs and improve funnel conversion.
- Define and track key campaign metrics, providing clear insights and recommendations.
- Work cross-functionally with Product Marketing, Sales, and RevOps to enhance lead scoring, segmentation, and personalization.
- Manage campaign operations end-to-end — including project management, creative coordination, execution, and reporting.
- Create content for campaigns (emails, ads, landing pages) in collaboration with Product Marketing and Content.
- Stay current on industry trends, demand generation tactics, and best practices to continuously improve campaign effectiveness.
Your Profile
- 5-10+ years of experience in B2B demand generation, with a strong track record of collaborating closely with sales to execute multi-channel marketing campaigns that drive pipeline and revenue growth.
- Significant experience working in the medtech space, preferably within startups, demonstrating the ability to build and execute scalable demand generation programs in high-growth environments.
- Proven ability to work cross-functionally and act as a bridge between sales, marketing, and RevOps, ensuring alignment on revenue goals and campaign execution.
- Hands-on experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., LinkedIn, UserGems); familiarity with tools like clay and 6sense.
- Strong analytical skills with a data-driven approach to campaign optimization and performance reporting.
- Excellent project management and organizational abilities, with the ability to execute campaigns in a fast-paced, dynamic startup environment.
- Strong communication and storytelling skills to articulate campaign objectives and results to stakeholders.
- Ability to thrive in a startup environment with a proactive, hands-on approach to execution and problem-solving.
Nice to Haves
- Background in sales or experience working closely with sales teams to drive pipeline impact.
- Experience managing paid media campaigns and digital marketing channels for demand generation.
AcuityMD is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, market data and may vary from the range provided. Base salary range:
You must have an eligible work permit in the USA or Canada to be considered for this position
We Offer:
- Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
- Unlimited vacation: Generous time off and flexible hours give you the freedom to do your best work.
- Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees’ dependents.
- Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
- Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
- Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
- Parental Leave: 6-12 weeks of fully-paid, flexible parental leave.
- Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
- Competitive compensation with equity upside.
Who We Are:
The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values.
We’re backed by Benchmark, Redpoint Ventures, Ajax Health, and several other leading software and medical device investors. Since Acuity launched in 2020, we’ve brought on customers ranging from publicly traded Fortune 500 companies to innovative growth-stage companies and regional medical device distributors.
The Product:
AcuityMD uses data and software to help teams collaborate around the complex relationships they have with the users of medical technologies: doctors. Our platform empowers medical technology companies to see how their products are used, understand why outcomes vary, and identify opportunities where physicians or sites of care can better serve their patients.
AcuityMD is an Equal Opportunity Employer
AcuityMD is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage people of all backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of AcuityMD are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.
