Job description
Motus is the leading expert in vehicle reimbursement and driver risk mitigation, offering proven and secure solutions for every driver that simplify the reimbursement of driving costs and reduce corporate risk exposure. With an unmatched pool of data refined over more than 80 years, Motus is the preferred partner to top Fortune 500 companies and organizations committed to workplace agility.
At Motus, we’re dedicated to making WorkLife better for everyone, anywhere. Our team is the heart of our culture, and we live by our WorkLife Pillars every day – WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether.
Position Description:
Motus is looking for a Demand Generation Manager to drive awareness, engagement and pipeline for our key target markets. We’re in search of a high-performer who is passionate about driving ROI through integrated, end-to-end marketing programs.
As the Demand Generation Manager, you’ll be responsible for thinking through a variety of marketing approaches including paid search, paid social, content syndication, display advertising, etc. in order to determine the right media mix for Motus to reach our target buyers. You will define the strategy, align and collaborate with our internal partners and then execute, measure and optimize. And of course, you’ll work closely with the sales team to ensure the high-value leads you generate progress through the sales funnel, ultimately driving our pipeline and bookings goals.
Position Duties:
- Define demand generation strategy and approaches, in close collaboration with partners across the go-to-market teams.
- Lead the design, execution, and implementation of demand generation campaigns that increase engagement and opportunity creation within target market segments
- Manage and monitor the flow of leads from marketing to sales in partnership with marketing operations.
- Manage legal process for new marketing program contracts
- Plan budget and conduct ongoing budget reconciliations; monitor spend and suggest areas of improvement/investment.
- Own campaign creation and launch with Marketing Ops – ensure proper campaign scoring, QA and reporting
- Lead and optimize our external marketing agencies as an extension of our internal team
- Partner with the sales team to define and implement processes for MQL follow-up
- Work with marketing operations to measure and report on performance of all marketing campaigns and assess against goals
- Identify trends and insights from our data, and then optimize spend and performance based on your findings
- Partner with our Account Management and Customer Success teams to support expansion initiatives.
Desired Skills & Experience:
- Bachelor’s Degree preferably in Marketing or a related discipline, MBA a plus
- 4-6 years of marketing experience in demand generation, paid digital marketing, or integrated campaign development
- Hands-on experience running a variety of demand generation approaches and channels; deep expertise in digital/paid advertising
- Experience with enterprise technology products a plus!
- Data-driven and analytical approach to making business decisions
- Excellent written and verbal communication skills: the ability to speak clearly and knowledgeably to a diverse range of audiences
Where required by law, Motus provides a reasonable range of compensation for specific roles.The pay range for this role is $112,000 - $130,000. Actual compensation will depend on a number of factors, including the candidate’s relevant experience, technical skills, and other qualifications. This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short-and long-term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally required benefits.
Please see below for an outline of the Motus benefits package. Motus supports both the physical and mental health of their employees.
Motus Benefits:
- Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
- Open Paid Time Off
- Flexible Spending Accounts & Health Savings Accounts
- Motus-Fidelity 401K Plan
- Company-paid Short/Long-term Disability & Basic Life Insurance Plans
- Family Planning and Parenting Support Benefits through Maven
- Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
- $1000 Home Office Reimbursement Program
- $2000 Internal Referral Program
- WorkAnywhere Reimbursement of Internet and Cellular Costs
- 16 weeks maternity and adoption leave
- 8 weeks paternity leave
Motus champions the power of true individuality, actively celebrating and accepting each team member. We strategically recruit and retain talent reflecting our local communities’ rich diversity, fostering a culture where innovation thrives. Through dynamic learning sessions, strategic training, and our lively Employee Resource Groups, we kindle substantial dialogues, continuous learning, and ensure every voice is not only heard but celebrated.
Motus, LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
