Job description
Company Description
A leading provider of outsourced sales and marketing solutions, this company partners with consumer goods brands and retailers to drive growth across every stage of the shopper journey. Leveraging data and technology, it delivers a wide range of services including headquarters sales, retail merchandising, in-store and online sampling, digital commerce, omnichannel marketing, and retail media.
Job Description
Seeking an experienced Senior Digital Advertising Strategist to lead our multi-platform paid advertising initiatives. This role requires a strategic thinker with hands-on expertise in Google Ads, Meta advertising, and LinkedIn campaigns. The ideal candidate will drive revenue growth through data-driven campaign optimization and innovative advertising strategies across our key digital channels.
- Contract Duration: ASAP, 8-12 week contract
- Location: Remote, CST working hours
- Hours: 10 hours/week
- Hourly Rate: $75/hour
Strategic Campaign Management
- Lead Google Ads strategy and execution across Search, Display, Shopping, Performance Max, YouTube, and Demand Gen campaigns
- Develop and manage comprehensive Meta advertising campaigns on Facebook and Instagram, including Brand Awareness, Lead Generation, Traffic, and Conversion objectives
- Create and optimize LinkedIn advertising campaigns for B2B lead generation, brand awareness, and professional audience targeting
- Plan, build, and scale advertising campaigns with budgets ranging from $50K–$500K+ monthly across platforms
Performance Optimization & Analytics
- Conduct advanced keyword research and competitor analysis to identify high-converting opportunities
- Implement A/B testing strategies for ad creative, audiences, landing pages, and bidding strategies
- Monitor and optimize key performance indicators including ROAS, CPA, CTR, conversion rates, and customer acquisition costs
- Provide detailed performance reporting with actionable insights and strategic recommendations
- Utilize advanced analytics tools including Google Analytics 4, Facebook Analytics, LinkedIn Campaign Manager, and third-party attribution platforms
Creative & Audience Development
- Collaborate with creative teams to develop high-converting ad assets and landing pages
- Build and refine audience segments using first-party data, lookalike audiences, and advanced targeting parameters
- Develop messaging frameworks that align with brand voice and resonate with target audiences across platforms
- Implement conversion tracking and pixel management across all digital touchpoints
Qualifications
Required Quali fi cations
Experience & Expertise
- 5+ years of hands-on Google Ads management experience with demonstrated success in campaign building, optimization, and scaling
- Proven expertise in Meta Ads Manager with experience across Facebook and Instagram advertising objectives
- Strong knowledge of LinkedIn Campaign Manager and B2B advertising strategies
- Track record of managing significant advertising budgets ($100K+ monthly) with measurable ROI improvements
- Experience with conversion tracking, attribution modeling, and advanced audience segmentation
Technical Skills
- Google Ads Certification (required) – Search, Display, Shopping, Video, and Measurement
- Meta Blueprint Certification preferred
- Advanced proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking setup
- Experience with bid management platforms and automated bidding strategies
- Knowledge of landing page optimization and conversion rate optimization principles
- Proficiency in Excel/Google Sheets for advanced data analysis and reporting
Analytical & Strategic Abilities
- Strong analytical mindset with ability to interpret complex data and translate insights into actionable strategies
- Experience with statistical significance testing and incrementality measurement
- Understanding of attribution models and multi-touch customer journeys
- Ability to forecast budgets, performance, and resource requirements
Preferred Quali fi cations
Additional Platform Experience
- Amazon Advertising experience (Sponsored Products, Sponsored Brands, DSP) – strong plus but not required
- Microsoft Ads (Bing) campaign management experience
- Experience with programmatic advertising or demand-side platforms (DSPs)
- Familiarity with TikTok Ads, Pinterest Ads, or other emerging social platforms
Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
