Job description
About Us
QG Media, now part of global intelligence firm, ISMG, is an international provider of cutting-edge business events and digital content focusing on cybersecurity and digital innovation. We host over 20 annual events across 5 continents and have a client base that includes some of the world’s most recognisable brands such as Google, BP, Shell, Johnson & Johnson, Amazon, Dell, McAfee, and Siemens.
The Opportunity
We are looking for a talented Digital Marketing Executive to join our team and own end-to-end marketing initiatives for an assigned portfolio of events with the ultimate goal of increasing awareness, driving attendance registrations, and securing media partnerships.
In this all-encompassing, dynamic marketing role, you will be responsible for managing the full campaign lifecycle of digital programs such as social media marketing, email marketing, PPC campaigns, and more. If you are a passionate B2B marketer who is well organised with excellent communication skills and desire to accelerate your career in the cybersecurity event space, then we’d love to hear from you!
Responsibilities
- Develop and Execute Campaign Strategies: Create and implement comprehensive digital marketing plans for a portfolio of international cybersecurity events, aligning with business objectives and target audience profiles.
- Media Partnerships: Identify, negotiate, and manage strategic media partnerships to maximize event exposure and reach across relevant industry platforms.
- Social Media Management: Own the social media strategy for assigned events, including content creation, scheduling, community engagement, and performance analytics across platforms such as LinkedIn, X (Twitter), and Facebook.
- Paid Media Execution: Set up, monitor, and optimize paid digital campaigns including Google Ads and other PPC initiatives to drive high-quality leads and attendee registration.
- Email Marketing: Write, design, and deploy engaging promotional email campaigns using CRM or marketing automation tools, with a focus on audience segmentation, A/B testing, and performance analysis.
- Analytics and Reporting: Track, analyze, and report on the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvements.
Requirements
- 1 - 3 years of experience in a B2B digital marketing role, ideally within the events, technology, or cybersecurity industries. United Kingdom work authorisation is required.
- Degree in Marketing, Communications, Business, or a related field.
- Experience planning and executing multi-channel digital marketing campaigns, including social media, email marketing, and paid media (Google Ads/PPC).
- Strong written and verbal communication skills, with the ability to create compelling copy for a range of digital channels.
- Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp, Marketo) and CRM platforms (e.g., Salesforce).
- Proficiency in using Google Analytics, Google Ads, and social media management/reporting tools.
- Experience with Adobe InDesign and Illustrator is strongly preferred but not essential.
- Demonstrated ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
- Strong relationship building and good negotiation skills to establish and leverage industry partnerships.
- Comfortable working in a fast-paced, global environment, and across time zones.
- A proactive and collaborative mindset with a passion for innovation, analytics, and continual learning.
QG Media Package
- Basic salary from £28,000 plus bonus (1st year OTE £40K.)
- 25 days holiday + paid public holidays
- Excellent career progression opportunities.
- Extensive hands-on training and continuous professional development.
- Inclusive and multi-cultural environment
- International travel
- Cycle to work scheme and work from home
