Digital Marketing Manager

Job description

Who We Are

We started our company to help others launch and run their own businesses, at any stage. The way we help is by keeping it simple and supporting entrepreneurs one step at a time. Put simply: our mission is to enable anyone to start, run, and grow their business while avoiding the common pitfalls that derail hopeful entrepreneurs. No more having to wade through forms, taxes, or ongoing state compliance.

We are a remote company based in Austin, Texas. We have team members from Florida to Oregon and all points in-between. Take pride in your work knowing that it shapes how people all across the country reach their goal of starting, running, and growing their business.

If the idea of helping people and working with a genuinely caring, supportive team excites you, then you’ve come to the right place.

The Role

ZenBusiness is seeking a Paid Digital Marketing Manager with 3–5 years of experience growing and scaling paid media campaigns across social and video channels—namely Meta, TikTok, YouTube, and Google Demand Gen. This is a hands-on, performance-driven role for someone who thrives in a fast-paced, test-and-learn environment and understands how to maximize full-funnel impact from upper- and mid-funnel investments. The right candidate will be fluent in measurement, creative frameworks, and AI-driven optimization to efficiently scale performance.

This is a remote role reporting to the Sr. Director, Marketing.

Our ideal candidate will be strong in the following areas:

• Proven experience and success profitably scaling social media and video advertising.
• Digital marketing knowledge and understanding of how social and video campaigns integrate with bottom-funnel channels (e.g., Paid Search, SEO, Direct) to drive efficient blended performance.
• Highly analytical with established knowledge of measurement and attribution tools and best practices (e.g., MTA/MMM models and data-driven attribution).
• Using AI tools and automation platforms(e.g., Advantage+, Performance Max, creative iteration tools, etc.) to accelerate scale, improve optimization, and uncover insights.
• Strong understanding of creative best practices for social and video engagement, with a strong eye for ad hooks, storytelling, and brand alignment.
• Ability to target top audience segments to drive engagement and conversions from our ideal audiences looking to start a business.
• A testing mindset grounded in structured experimentation across creative, copy, and audience segments, while knowing how to identify and double down on what’s working.
• Creative eye that is able to leverage customer insights and industry trends to develop a consistent stream of relevant and engaging creative and content.
• Stellar communication skills both inside and outside the company while being fully remote (i.e. Slack, email, video conferencing, etc).
• Dedicated with a strong work ethic to consistently meet and exceed goals.
• Translating performance data into compelling narratives and decision-making recommendations for stakeholders.

Responsibilities

• Hitting and exceeding goals focused on aggressive growth in conversions and revenue at CAC and ROAS targets.
• Managing and growing paid campaigns across online video, display,  and social platforms.
• Planning and executing creative testing frameworks in partnership with in-house teams, contractors, and external agencies.
• Analyzing and reporting with a focus on measurement and the ability to overcome attribution challenges in social and video channels.
• Managing partner relationships with agencies and creative vendors to ensure high performance and strategic alignment.
• Measuring and reporting performance with a strong understanding of attribution models and cross-channel influence.

Goals and Desired Results

• Hit and exceed campaign goals for conversions, revenue, CAC, AOV, and other KPIs.
• Build and manage campaigns by being hands-on and managing through internal and external teams over time.
• Test themes and concepts that align with the ZenBusiness brand book and move our strategy forward.
• Establish new channels that can grow and scale to meet our business objectives.
• Expand into new platforms and audience segments that drive scalable growth.
• Create and maintain documentation and systems that allow campaigns to scale intelligently and efficiently.

Qualifications

• Bachelor’s degree in marketing, business, communications, or another applicable field.
• 3-5 years of relevant paid digital marketing experience managing large accounts.
• Highly analytical and proficient with Excel, Google Analytics 4, Mixpanel, and attribution platforms.
• Proven experience managing projects and tests across teams to meet deadlines and goals.
• Ability to thrive in a fast-paced startup culture with other smart and passionate people.
• Strong work ethic and desire to learn and test new ideas.
• Experience with AI tools for creative development, campaign optimization, or audience discovery.
• Inherent passion for helping business owners and entrepreneurs be successful.
• Excellent communication, project management, and presentation skills.
• Project management experience leading tests across teams with urgency and clear documentation.

Bonus Qualifications

• Success with creator marketing and influencer platforms.
• Experience with Salesforce Marketing Cloud and AI-first CRM tools.
• Business intelligence and data analysis tools.
• Experience with advanced analytics tools, including multi-touch attribution.

Remote Culture. A great company culture leads to happy employees, and happy employees lead to happy customers. We provide our employees with good salaries, benefits, equity, and interesting challenges that have a positive impact.

Let’s stay connected! We believe in staying connected, and we have a weekly “All Hands” meeting every week. We also have a social committee that hosts frequent events. We’ve held a virtual talent show, costume competitions, monthly lunch and learn series, Hackathons and more!

Benefits. The company offers various benefits to employees and their dependents, including medical, vision, dental, disability, and life insurance, as well as parental and military leave. Other benefits include an employee assistance program, 401k + match, annual bonus, pet insurance, and RSUs. Paid parking* and 10 paid holidays are also provided.

Diversity, Equity and Inclusion. We believe in diversity, equity & inclusion. At ZenBusiness, every voice counts no matter your race, ethnicity, gender, sexual orientation, age, location, or background. We celebrate the diversity of our teams, knowing that our products, services, and customers thrive best when we lean into and celebrate our differences.

Please check out our careers’ page to learn more about our culture, benefits, and open opportunities.

*applicable to in-office employees