Job description
The Digital Marketing Specialist works with the rest of the Marketing team to curate and manage digital content for the company while monitoring and expanding the company’s brand via digital platforms.
They are responsible for researching, strategizing, and managing the digital media experience and the journey of both prospects and clients. Ownership includes pay-per-click campaigns, keyword research, and webpage optimization (SEO).
Responsibilities
Use Google Analytics, Google Ads, and other relevant digital marketing tools
Own and optimize online ad campaigns, including Google Ads, Bing Ads, and any future advertising campaigns and platforms
Keyword research, including competitor research to identify keyword gaps
Ad copy optimization
Develop and implement search engine optimization (SEO) and pay-per-click (PPC) strategies
Analyze and report on campaign metrics, including clicks, impressions, conversion rates
Analyze the company’s digital presence (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
Research and stay up-to-date on online advertisement trends
Devise new ways of driving traffic to the company website(s)
Coordinate digital marketing efforts with other departments and team
Experience with Google Ads and campaign optimization
Strong understanding of ad copywriting and optimization
Experience with reporting and analytics of campaign performance
Understanding of SEO and keyword research
Experience with Google Analytics is strongly preferred
Positive attitude and willingness to continuously learn and develop marketing skills
Strong verbal and written communication skills, including the ability to effectively facilitate and adjust communication styles to the audience
Ability to maintain regular and punctual attendance
Encourage a direct and positive relationship between the community and the company
Able to thrive in a fast-paced environment
Able to quickly learn new software and use systems accurately
System Requirements
At least 15mbps for the main internet and at least 10mbps for backup
A desktop or laptop that has an i5 processor with at least 4 GB RAM and an i3 processor for backup
Note: Back-ups should still be able to function when there is a power interruption
A webcam
- Noise-canceling USB Headset
Quiet, Dedicated Home Office
Smartphone
Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.
