Job description
ImageX is seeking a talented and client-focused Digital Marketing Strategist for an ongoing Part-time Contractto join our dynamic team.
In this role, you will be responsible for developing and executing high-impact digital marketing strategies to maximize the performance of our clients’ search engine optimization (SEO) & generative engine optimization (GEO) campaigns, and digital advertising efforts across platforms such as Google, Meta, LinkedIn, and other social media channels.
As a client-facing professional, you will collaborate closely with clients to understand their business goals, deliver tailored solutions, and drive measurable results. You will have the ability to steer ongoing services work and strong familiarity with the digital agency world.
At ImageX, you’ll work with great clients and a highly talented and agile team, in an environment where innovation and learning are prized and everyone’s voice is heard. Your colleagues are passionate about web development and advocates of delivery excellence.
This is an ongoingremote part-time contract position (starting at ~10 hours/week) with possible scope for more hours and/or a full-time opportunity in the future. This is an opportunity to establish a strong relationship and grow with an industry-leading web development agency that values work/life balance.
About You:
We’re looking for a Digital Marketing Strategist that will possess authentic optimism at their core. You will be someone who is looking for a challenge and is driven to create solutions that generate meaningful results — you will be proud of your work.
You will have created and oversaw the execution of digital marketing initiatives using strategies and tactics such as SEO & GEO, search engine marketing (SEM), email, social media, etc. and analyzed web traffic metrics to make recommendations that improve performance. You will also have worked with and helped cross-functional teams develop and evolve ideas to bring that helped achieve overall project goals and objectives.
About the Position:
You’ll be able leverage the entrepreneurial culture of ImageX to apply your marketing expertise and to provide measurable value to clients.
You will consult our clients with a full spectrum of digital marketing support across a wide-range of digital marketing channels. The range of services will be provided throughout the client lifecycle, including consulting during the new project phase and in service agreement support.
You will be accountable for analyzing their current situation and making strategic & tactical recommendations to help them accomplish their goals. This includes working with clients to create measurement strategies to track digital goals & KPIs that will show the return on their investment.
In this position you will also be applying your expertise to support the ImageX team during the project phase. You will ensure search fundamentals & digital marketing best practices, that will support our client’s goals, are being considered and implemented.
Day to day, you will spend time working in systems and tools like Google Analytics, Data Studio, Google Ads, Screaming Frog, and Moz. You will also work on strategic documents like SEO analysis and SEO content strategy recommendations.
As a Digital Marketing Strategist, you will:
- Have exceptional communication and consultative skills with strong expertise in digital marketing best practices
- Be confident with the configuration and implementation of Google tools (ie. Google Search Console, Google My Business, Google Analytics, Google Tag Manager, Google Ads etc.) with minimal oversight to support client needs
- Be adept at analyzing site analytics & performance, providing actionable recommendation and ongoing optimization to improve digital marketing campaign performance
As a Digital Marketing Strategist, you need:
- 5+ years of experience with pay-per-click management experience (Google Ads)
- 5+ years of experience with social ads management experience (Meta, LinkedIn, etc)
- 5+ years of demonstrable experience on client facing projects with the following: Configuring Google Analytics (custom definitions, key events, exploration reports, etc), setting up Google Tag Manager (tagging, event tracking, etc) and configuring Looker Studio
- A proven track record of hitting targets and executing your work to a very high standard in a client facing environment
- Strong ability to understand, translate and communicate technical as well as business requirements
- Possess a high level of confidence in consulting with clients on topics such as digital marketing strategy best practices, long-term solutions and/or strategies to facilitate growth
- Strong communication skills and the ability to work autonomously as well as part of a team
- Experience in a client facing role in a similar capacity with a Digital Agency
Nice to Have:
- Google Ads Certification
- Google Analytics Certification
- Familiarity with web technologies, such as JavaScript, CSS and HTML as related to digital marketing
- Experience working with higher-education institutions or non-profit institutions
- Strong understanding of the development of dynamic websites, user experience design principles and Content Management System technologies (preferably Drupal)
- Active involvement in digital marketing communities while tracking new trends and opportunities that can be leveraged for clients
- Bachelor’s Degree, certifications in related fields
How to Apply:
Please apply through our online application via the posting on the ImageX Careers Page.
About ImageX:
Enterprise Drupal, Simply Delivered.
Our team is a distributed workforce with established teams in Canada, Ukraine, and Brazil. We put extra emphasis on enhancing the virtual relationships, but also work hard to create opportunities to have face-to-face co-working days and other get-togethers in each region whenever possible. Our goal is to exceed the expectations of both clients and our team – which means we value creativity, involvement, flexibility & being crazy in love with what we do.
