Job description
Job Title: Director, Content Strategy
Department: Marketing & Communications
Location: Remote | DC or Central Time preferred
Level: IC6
Salary Range:
•Typical hiring range for high cost of living locations (DC/CA/NYC): $141,323 - $188,430
•Typical hiring range for all other locations: $120,124 - $160,166
Reports To: Vice President, Marketing & Communications
Supervisory Role: No
FLSA Status: Exempt
Job Summary
The Director of Content Strategy is responsible for leading the strategic planning, development, execution, and governance of content across all channels and audiences. This role serves as the organization’s content architect—ensuring that all written, visual, and multimedia content is aligned with business goals, audience needs, brand voice, and search engine optimization best practices. The ideal candidate is a masterful storyteller, editor, and strategist who can translate complex ideas into compelling, engaging, and actionable content while overseeing an editorial infrastructure that supports multiple internal stakeholders, including marketing, sales, programs, and events.
Essential Functions
Content Strategy
Develop and lead a holistic, multi-channel content strategy that supports business objectives across sales, marketing, events, and programs.
Align content planning with brand strategy, marketing campaigns, and audience journey stages to ensure consistency and effectiveness.
Define and maintain the organization’s editorial standards, voice, and tone across all platforms and content types.
Work collaboratively with the Growth Marketing and Lifecycle Marketing leads to support demand generation, SEO, and lead nurturing objectives with targeted content.
Content Development
Oversee the creation, editing, and optimization of high-quality content including blog posts, whitepapers, case studies, website copy, social media content, event materials, and email communications.
Oversee the development and optimization of website content in WordPress to improve discoverability, engagement, and conversion.
Implement SEO best practices in all content types, including meta descriptions, headings, alt tags, and internal linking strategies.
Regularly update website content to ensure relevance, accuracy, and alignment with current offerings and campaigns.
Develop content capture strategies for events to support future marketing efforts, including post-event recaps, testimonials, and evergreen assets.
Serve as the final editorial gatekeeper for all external-facing written content.
Editorial Planning
Maintain a strategic editorial calendar that maps to organizational goals, campaign timelines, and cross-functional needs.
Work closely with the Director of Marketing to ensure cohesive content delivery across all verticals and departments.
Collaborate with internal stakeholders to gather input and insights that inform content creation, particularly for sales enablement, program promotion, and event engagement.
Distribution Strategy
Develop and oversee the organization’s social media strategy to support content amplification, brand awareness, and audience engagement.
Coordinate content distribution across appropriate digital platforms, including owned channels, newsletters, social media, and third-party publications.
Monitor content performance metrics and audience engagement to refine messaging and distribution strategies.
Performance Metrics
Track and interpret content performance using analytics tools to inform future strategy and ensure continuous improvement.
Report regularly on content KPIs such as engagement, traffic, conversions, and SEO impact.
Conduct content audits and gap analyses to optimize existing assets and identify new content opportunities.
Core Job Competencies
Branding & Positioning
Product & Program Knowledge
Social Media
Written Artistry
Project Management
Qualifications (Licenses, Certifications, Education Related Experience, technology)
Bachelor’s degree in marketing, Communications, Journalism, or a related field—or equivalent experience.
8–10 years of experience in content strategy, content marketing, or editorial leadership roles.
Exceptional writing, editing, and storytelling skills demonstrating the ability to translate strategy into compelling narratives.
Deep expertise in SEO, content lifecycle management, and omnichannel campaign planning.
Proficiency in content management systems, particularly WordPress.
Familiarity with tools such as Google Analytics, social media platforms, project management software, and digital asset management systems.
Strong project management skills with the ability to manage multiple priorities and deadlines.
Strategic thinker with a data-informed approach and a collaborative mindset.
Experience developing content for diverse audiences with attention to inclusivity, accessibility, and brand integrity.
Proficiency in Microsoft Office Suite (call out specific programs in parenthesis)
PowerPoint presentation skills
Physical Job Requirements
- This position requires the ability to remain in a stationary position (standing and/or seated) more than half the time
Travel Requirements
- This position requires overnight domestic travel less than 25% of the time
Equal Opportunity Statement
Out & Equal is committed to a diverse, inclusive, and equitable workplace where all people belong and thrive. Out & Equal Workplace Advocates is an equal opportunity employer and does not discriminate based on any of the following: physical appearance, race, color, age, sex, sex characteristics, sexual orientation, gender identity, gender expression or gender characteristic, socioeconomic status, religion or religious creed, criminal history (except in circumstances relevant to a job), ancestry, genetic information or predisposing genetic characteristics, national origin, medical condition, physical or mental disability, AIDS/HIV status, political activities or affiliations, military service or veteran status, marital status, parental status, familial status or family responsibilities, family structure, pregnancy or pregnancy-related conditions, childbirth, reproductive health decision, domestic violence victim status, retaliation for opposing unlawful discriminatory practices, or any other classification protected by federal, state, and local laws and ordinances.
THE ABOVE CATEGORIES ARE MEANT TO CONVEY COMPLIANCE WITH THE FEDERAL, STATE, AND LOCAL EEO LAWS IN WHICH WE OPERATE AND NOT MEANT TO INCORPORATE EVERY TYPE OF POTENTIAL EMPLOYMENT DISCRIMINATION. WE STRONGLY ENCOURAGE LGBTQ+ CANDIDATES AND INDIVIDUALS FROM HISTORICALLY MARGINALIZED COMMUNITIES TO APPLY. REQUESTS FOR RELIGIOUS OR DISABILITY ACCOMMODATION SHOULD BE DIRECTED TO [email protected].
