Job description
At Puzzle, we’re not just building accounting software- we’re fundamentally reimagining it. Our cutting-edge platform seamlessly integrates with modern fintech tools, offering founders and finance teams a real-time and comprehensive view of their financial landscape like never before.
About the Role
We’re looking for a data-driven, creative, and execution-oriented Director of Growth Marketing (or Senior Growth Manager, depending on experience) to lead our growth engine. You’ll be responsible for generating high-quality trial signups that grow both our self-serve and sales-assisted funnels, helping us scale efficiently while shaping how early-stage companies discover and adopt modern accounting software.
This is a highly cross-functional role where you’ll collaborate with marketing, product, RevOps, and sales to execute a full-funnel strategy. You’ll drive performance across paid acquisition, referral, SEO/AI search optimization, ABM, and partner channels. You’ll also lay the foundation for a repeatable growth engine and help define the strategy, systems, and team that will power Puzzle’s next stage of growth.
What You’ll Do
Own and execute Puzzle’s end-to-end growth marketing strategy across paid, organic, referral, ABM, SEO/AI search optimization, and partnerships.
Generate and scale high-quality trial signups to fuel both our self-serve and sales-assisted funnels.
Optimize the growth funnel from first touch to pipeline creation—working closely with Sales, Product, and RevOps to improve handoffs and drive revenue.
Build a rapid experimentation roadmap, testing new channels, messaging, creative, and landing pages to identify repeatable wins.
Analyze performance data using tools like Salesforce, HubSpot, and Looker to guide decision-making and improve ROI.
Manage and allocate the growth marketing budget to hit performance goals around CAC, ROI, and trial volume.
Contribute to the strategic direction of Puzzle’s GTM efforts while building the foundation for a high-performing growth marketing team.
Qualifications
6+ years of experience leading growth marketing in B2B SaaS, preferably in early-stage or high-growth environments.
Proven track record driving acquisition across a mix of channels, including paid, SEO, referral, ABM, and partnerships.
Experience working in a product-led growth (PLG) motion and optimizing self-serve funnels.
Deep analytical skills and experience building performance dashboards, forecasting growth, and making data-informed investment decisions.
Strong command of growth tools and platforms: Salesforce, HubSpot, Google Ads, LinkedIn Ads, attribution platforms, etc.
Demonstrated success working cross-functionally with Sales, Product, and RevOps to align on goals and deliver measurable business outcomes.
Comfortable working in a fast-paced environment with a high degree of autonomy and accountability.
(Bonus) Experience hiring, managing, or mentoring growth marketing talent.
What’s in it for you?
Join Puzzle Financial at a pivotal growth stage where you’ll help redefine and reimagine how companies handle their financials while building your career in a flexible, remote-first environment. You’ll have the opportunity to make a significant impact, work with innovative founders, and develop valuable expertise at the intersection of modern accounting and fintech.
Here is a preview of some of the amazing benefits here at Puzzle:
Competitive base pay and meaningful equity
100% paid employee health, dental, and vision plans (U.S. & Canada vary)
10 observed holidays and a flexible PTO policy so you can recharge
$1000 home office budget to get you set up for success
$2400 co-working budget for face time with your colleagues
$600 learning and development budget
401K so you can save for your future
And much more
Puzzle is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.
Candidates should be currently residing in the U.S. or Canada to be eligible for this position. If hired, you will be required to present proof of work authorization. This employer is a participant of the E-Verify program.
