Director of Global Growth Marketing

at Smartcat
🇺🇸 United States - Remote
📢 Marketing🔴 Director

Job description

About Smartcat

Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises.

We’re on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one.

Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you’re launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale.

Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with 130% year-over-year growth, we’re scaling fast and investing in people who want to shape the future of work with us.

Join us in unlocking global potential, one human and agent team at a time.

Director, Global Growth Marketing

WHY YOU SHOULD JOIN OUR TEAM:

At Smartcat, we are on a mission to create a world where there is equal access to global innovations & ideas. To accelerate our next phase of growth, we’re seeking a Director of Global Growth Marketing to lead our demand generation, acquisition, and revenue growth initiatives across the full customer journey.

In this role, you’ll have the opportunity to redefine what’s possible when AI, data, and creativity come together. You’ll architect scalable, AI-powered growth systems that drive performance at every stage of the funnel. You’ll lead cross-functional initiatives with Product, Sales, and RevOps to turn marketing into a predictive, compounding engine for growth. If you’re passionate about using AI to outpace the market, building tech-savvy, scalable growth engines, leading world-class teams, and turning marketing into a predictable revenue driver—this is the role for you.

The ideal candidate is both strategic and hands-on, able to execute high-impact strategies. This role reports directly to the VP of Global Marketing.

OUTCOMES:

In this role, you will:

  • Build and scale AI-powered multi-channel demand generation strategies (paid, organic, ABM, web, and lifecycle) that drive a predictable pipeline and revenue.

  • Design and optimize the full-funnel journey—from first click to closed deal—using advanced analytics, experimentation, and automation.

  • Build a performance engine that continuously improves CAC, LTV, velocity, and conversion rates through real-time insights and rapid testing.

  • Leverage AI tools (e.g., Clay, Mutiny, ChatGPT, Clearbit) to accelerate campaign execution, personalization, and segmentation at scale.

  • Implement marketing automation and lifecycle marketing strategies that drive engagement, retention, and expansion.

  • Align marketing with sales and revenue teams to accelerate deal velocity and maximize marketing’s impact on revenue.

  • Establish a rigorous reporting framework with dashboards, benchmarks, and alerts that provide full visibility into marketing performance.

  • Lead, coach, and elevate a high-performing team of growth marketers and channel owners who are as customer-obsessed, results-driven, and AI-savvy as you are.

HOW YOU’LL RAMP:

By Day 30…

  • Immerse yourself in Smartcat’s AI-native platform, ICP, funnel structure, and current performance benchmarks.

  • Align with Sales, RevOps, and Product teams on revenue goals, ICP segmentation, and pipeline challenges.

  • Conduct a full-funnel audit of our current demand programs, martech stack, attribution models, and campaign workflows.

  • Establish early wins—quick impact adjustments to increase conversions or improve paid media performance.

By Day 60…

  • Deliver a clear growth roadmap prioritizing full-funnel optimization, channel expansion, and campaign experimentation.

  • Launch your first wave of AI-enhanced workflows and channel tests to accelerate learnings.

  • Implement dashboards that provide real-time insights into pipeline health, CAC, and conversion performance.

By Day 90…

  • Roll out first major demand generation campaigns, including ABM, paid media expansion, and improved lead nurturing workflows.

  • Operationalize continuous testing frameworks across email, paid, and website.

  • Establish a rhythm of reporting, retros, and experimentation that drives month-over-month efficiency gains and compounding growth.

WHAT YOU’VE ACCOMPLISHED:

  • 8+ years of experience in growth marketing, demand generation, or performance marketing within a B2B SaaS environment.

  • Proven track record of scaling pipeline and revenue through data-driven marketing strategies.

  • Expertise in multi-channel marketing (ABM, paid media, SEO, email, web, in-product, etc.).

  • Strong analytical mindset—proficiency in marketing analytics, attribution modeling, and performance optimization.

  • Deep understanding of PLG, SLG, and full-funnel marketing strategies.

  • Experience working closely with sales teams, driving alignment between marketing and revenue goals.

  • Hands-on experience with MarTech systems like HubSpot, Clay, ZoomInfo, and more.

  • AI-driven mindset with experience driving growth and scaling efficiencies with automated and agent workflows.

  • Leadership experience in building, managing, and mentoring a growth marketing team.

Why joining Smartcat might be your best move so far

  • Fully remote team

We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon.

  • Innovating a $100 Billion industry

Smartcat’s innovative approach towards multilingual content, taps into a $100B industry. Our platform enables enterprise end users to stop using traditional outsourcing methods, and start enjoying an easy-to-use, AI-powered SaaS, that delivers immediate high-quality results, at a fraction of the cost.

  • High impact role enabling innovation and inclusion in organizations

You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide.

  • Join the rocketship to scale-up 10x and beyond together

We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here.

  • Smartcat Culture : Where Diversity Meets High Performance At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual’s unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.
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