Job description
Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized and scaled for long-term success.
The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth. The response in the marketplace has been strong and Lamark is continuing to lead innovation in the space.
We are currently seeking a Leader for the Integrated Performance Department.
WHAT YOU WILL DO:
- Develop strategic paid media marketing strategies to meet client’s business objectives and interface with the clients regularly.
- Build and present media strategies/decks, driven by primary research and leveraging relevant team members.
- Concept innovative ways to leverage paid media across multiple channels for E-commerce, Lead Generation, Drive to Retail, Customer Acquisition, Demand Generation, or other client-driven programs.
- Review past performance plans against actual KPIs to sharpen the strategy.
- Build and present periodic performance reporting and industry best practices to support client success measurement
- Build new business opportunities from within the installed base and in partnership with the business development team
- Responsible for organizing, implementing, and controlling the day-to-day media planning development process including coordination among other Performance Managers.
- Manage, oversee, and train IPMs for the support-level work they perform and also help guide their overall growth and development
- Create and communicate best practices across digital strategies and platforms.
Qualifications:
- Experience: 7+ years of Agency and/or marketing experience in managing clients/brands.
- B2C and B2B Experience Preferred.
- Strong working knowledge of media across all channels – Social Media, PPC, Programmatic, Amazon, Email, SMS, ABM, Trade, Radio, TV/OTT/CTV, etc.
- Experience or strong knowledge of Google AdWords, Google Analytics, Microsoft Ads (BING), META, SnapChat, Pinterest, LinkedIn, Tik-Tok, Live Ramp, Criteo, Connexity, Verizon Native, ESP (Klaviyo, Mail Chimp) 3rd party attribution tools (RockerBox Preferred)
- Data driven in their approach with the rationale to drive decisions
- Strong analytic and technical knowledge with the ability to draw on experience and knowledge to identify the most effective strategies to address client needs
- The ability to develop insights and use data to support strategic thinking
- Able to bridge traditional media strategies with digital channels and approaches
- Proactive communicator with the ability to break down the performance data and confidently project results based on media mix
- Excellent written and verbal communication skills required.
- A self-starter who finds opportunities to add value for our clients and our internal team.
Perks and Benefits
AND BENEFITS
- Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
- Diverse and forward-thinking environment
- Great career growth opportunity—you’ll have direct access to agency leadership
- Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
- 401(k) with employer matching
- Company events and industry conferences
At Lamark Media, we’re looking for people with passion, grit, and high integrity. You’re encouraged to apply even if your experience doesn’t precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren’t afraid to challenge assumptions. Join us.
PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.
Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States’ Veterans and persons with disabilities to apply for positions for which they are qualified.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
