Job description
Alloy Automation is an integration development platform used by the likes of Amazon, Gorgias, Postscript, and many others to launch SaaS integrations at lightning speed. As the number of SaaS applications grows, integrations are more in-demand than ever, but most SaaS companies still build integrations in-house, a painful and slow process. We replace these outdated practices and help companies take their mind off integrations in order to focus on their core mission.
As our Director of Marketing, you’ll be responsible for both designing and executing on Alloy’s marketing strategy. You’ll be joining our leadership team and have 1 direct report when you first onboard, so get ready to roll up your sleeves and personally run new channel experiments, field marketing, demand gen and ABM when you join. We’re looking for folks who are analytical, data-driven and highly creative.
What you’ll be doing
- Roll up your sleeves as a generalist IC. Switch between demand gen, digital marketing, marketing ops, ABM, and everything in-between (we don’t expect you to ‘spike’ in all these areas)
- Your KPIs will be to increase inbound leads and help generate new opportunities. Our north star is pipeline. You’ll be marketing a technical product with 6 figure ACV contracts
- Our leadership team will turn to you as the expert in marketing strategy and ops. Be prepared to lead while staying scrappy with resourcing.
- You’ll be intimately familiar with the psychology of developers and product managers as users and buyer personas to create effective marketing strategies to attract and convert these audiences.
- You’ll be responsible for generating new ideas for channels and campaigns, aggressively testing your theories, and scaling winners while cutting losers.
- You’ll stay up to date on market trends and what would capture user attention to drive Alloy’s brand presence and positioning as a leader in our market, and stand out in a crowded landscape.
Skills & experience we’re excited about
- Experience as a first marketing hire
- 5+ years experience managing and tactically deploying strategies in (but not limited to) SEO, social, paid search, events, and demand gen.
- Previous work with technical products and technical audiences
- Experience owning lead generation KPIs and pipeline/revenue numbers.
- Track record of experimentation - generating new ideas, tracking metrics, quickly shutting down ineffective ones.
- Ability to partner closely with sales, product, and engineering teams
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