Job description
Company Description
About A Place for Mom:
A Place for Mom is the leading online resource connecting families searching for senior care with a team of expert advisors providing insight-driven, personalized solutions. As the nation’s largest senior care advisory service, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones across home care, independent living, memory care, assisted living, and more. Established in 2000 as a family business, A Place for Mom employees are deeply committed to the company mission to enable caregivers to make the best senior care decisions. A Place for Mom fosters, cultivates, and preserves a culture of diversity, equity, and inclusion.
Our employees live the company values every day:
- Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
- Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
- Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
- Win The Right Way: We see organizational integrity as the foundation for how we operate.
- Embrace Change: We innovate and constantly evolve.
Job Description
The Director of Brand is responsible for helping set the organization’s brand strategy and designing key assets to deploy our brand to ensure we are meeting customer needs at every stage of their journey when seeking care and support for a parent or senior loved one.
Job responsibilities
- Partner with VP of Brand & Customer Strategy and CMO to amplify overall brand strategy, vision and positioning for APFM across marketing channels
- Build brand awareness and consideration with caregivers, elevate our brand with healthcare professionals, community customers, and home care agencies; accelerate employee passion for A Place for Mom
- Support development of breakthrough and effective advertising creative; social, search, television, affiliate, print, audio/podcast, and direct mail
- Extend and support our brand vision across all owned channels and touchpoints including expression of the brand across our sites, digital environments and within collateral
- Manage creative, brand strategy, PR, and measurement agencies
- Collaborate across cross-functional teams within A Place for Mom including product, tech, content, sales, and performance marketing
- Oversee the design of key brand assets including conference materials, B2B sales materials, thought leadership, social assets, creative copy, etc.
- Maintain brand guidelines for A Place for Mom; lead our brand review practice with key partners throughout the organization
- Maintain, further develop and own our brand KPI’s and contribute to firm wide story of performance and growth in conjunction with key measurement partners
Qualifications
- Bachelor’s degree required.
- 10+ years’ experience in brand management and helping build customer centric digital brands
- Experience setting creative direction and executing breakthrough campaigns, including creative and messaging, across marketing channels (paid, owned and earned)
- Experience collaborating cross-functional with acquisition marketing, product team, B2B marketing, etc.
- Experience managing external agencies including brand agency, PR agency, and other creative partners
- Fluent in being able to translate and drive growth across brand and performance channels simultaneously
- Experience in customer led organizations and driving real customer insights that drove to breakthrough results; seasoned in managing a brand portfolio within an organization
- Self-motivated and resourceful with the ability to think strategically and work independently; energized about a hands-on and performance-based culture
Additional information
Compensation
- Base Salary: $150k - $180k
- Bonus: 30% annual bonus
- Benefits:
- 401(k) plus match
- Dental Insurance
- Health Insurance
- Vision Insurance
- Paid Time Off
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Additional Information
A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.
If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.
All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify .
