Job description
We are seeking a Sr. Director, Brand & Solutions Integrated Marketing to define and lead how WordPress VIP brings integrated, market-facing campaigns to life—grounded in a strong brand, unified messaging, and strategic relevance across industries and customer needs. In this role, you’ll be responsible for ensuring the end-to-end success of the strategy and execution of our brand and solutions marketing initiatives, ensuring alignment across product, partner, and GTM (Go to Market) motions to drive awareness, perception shift, engagement, and ultimately, growth.
As part of the GTM Revenue Marketing team, with a dotted line into the Brand & Growth team, you’ll be responsible for partnering with the Brand and GTM teams to develop brand- and solutions-led integrated marketing campaigns that are coordinated and full funnel. You’ll establish what good looks like in how we connect together what we offer, what customers need, and how we show up in the market. You’ll be the force behind campaigns that blend storytelling with performance, creativity with clarity, and brand needs with business results.
This is a highly cross-functional role. You’ll collaborate across Marketing with Sales, Product, Customer Success, and GTM teams to build and launch campaigns that resonate with target audiences—from digital teams to technical buyers to C-suite stakeholders. You’ll bring deep market, product, and customer insight to shape relevant, high-impact marketing experiences. And you’ll elevate the role of brand and solutions marketing across WordPress VIP and Automattic (our parent company) by ensuring that every campaign we launch is connected, intentional, and built to scale.
The ideal candidate will be a strategic, curious, and creative marketing leader with a strong foundation in B2B enterprise marketing. You’re skilled at leading integrated campaigns that combine product positioning, thought leadership, solid content, and digital strategy to reach the right audiences at the right moments. You know how to build high-performing teams, and can comfortably move between vision setting and hands-on execution. You also understand how to use customer stories and data to create powerful narratives that earn attention and drive results. What’s more, you also bring an opinion on how your craft is evolving and leveraging AI and LLMs to maximize effectiveness.
In this role, you’ll contribute not only to your function’s roadmap, but to the overall WordPress VIP Marketing strategy and Commercial investment planning. You’ll have a clear voice in how we shape our position in the market, and how we invest in the brand and programs that fuel our next phase of growth.
Key Responsibilities
Campaign Strategy
- Be a critical driver in marketing and commercial planning, with data-backed insights on campaign strategy, team needs, and GTM opportunities.
- Define and lead the roadmap for integrated brand and solutions marketing to support awareness, pipeline growth, and market leadership.
- Align GTM strategy across Sales, Product, Customer Success, and other Automattic teams to unify messaging, positioning, and priorities.
Campaign Execution
- Build and scale a high-impact campaign engine spanning brand, content, digital, partner, and event channels.
- Execute full-funnel marketing with clear, audience-centric messaging that connects product value to buyer needs.
- Champion customer storytelling to enhance credibility, grow awareness, and reinforce WordPress VIP’s enterprise leadership.
- Collaborate with cross-functional teams to ensure campaign consistency, market relevance, and measurable results.
Insights-Driven Growth
- Uncover new customer acquisition, cross-sell, and upsell opportunities through bold, data-informed strategies.
- Track and optimize campaign effectiveness with performance analytics, driving continuous improvement across the funnel.
Cross-Functional Alignment
- Serve as an expert on best-in-class integrated, coordinated full funnel marketing across WordPress VIP and Automattic.
- Communicate compelling narratives that drive internal and external engagement with a focus on outcomes and business value.
- Lead and coordinate integrated GTM initiatives, ensuring unified messaging, resource alignment, and strong value propositions.
- Act as a connector across marketing, sales, product, and customer success to ensure seamless execution and lead nurturing.
Performance & Measurement
- Establish advanced measurement frameworks to assess ROI and pipeline impact using CRM and analytics tools.
- Define KPIs and leverage data to refine campaign strategies and optimize performance.
Team Leadership
- Foster a culture of accountability, collaboration, and continuous learning.
- Lead by example with a data-driven growth mindset that values creativity and iteration.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; or equivalent experience.
- Several years of B2B marketing experience, with a strong focus on revenue and demand generation for enterprise or SaaS companies, particularly in complex products and solutions.
- Proven experience in leading and scaling global marketing programs, with measurable impact on pipeline, conversion, and revenue growth.
- Extensive background in performance marketing, demand generation, and ABM, with a data-driven approach to decision-making and optimization.
- Deep understanding of global markets, regional nuances, and experience adapting marketing programs for different geographies, with extensive experience in the US market.
- Exceptional leadership and team-building skills, with a track record of developing and inspiring high-performance teams.
- Proficiency in marketing automation, CRM, and analytics platforms.
- Strong analytical, strategic, and creative problem-solving abilities, with a passion for driving results and making data-driven decisions.
Compensation and Benefits
Salary range: $150,000-$220,000 USD. Please note that salary ranges are global, regardless of location, and we pay in local currency.
We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated.
This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves. #LI-DNI
About Automattic
We’re the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more. We believe in making the web a better place.
We’re a distributed company with more than 1400 Automatticians in nearly every corner of the globe, speaking over a hundred different languages. Enriched by this diversity, we’re united by a singular mission: to democratize publishing, commerce, and messaging so anyone with a story can tell it, anyone with a product can sell it, and everyone can manage their communications from a single source. In short, we help maintain a balance in society, creating and continually refining powerful tools people can use to compete fairly—regardless of income, gender, politics, language, or where they live in the world.
We believe in Open Source, and the vast majority of our work is available under the GPL. Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.
If you need disability-related accommodations during the application or interview process, please fill out this form. We are committed to ensuring an accessible hiring process for all candidates.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
