Job description
Keeper Security is hiring an experienced Director of Global B2B Marketing to spearhead and manage marketing strategies, campaigns and a team of world-class marketers. This is a 100% remote position with an opportunity to work a hybrid schedule for candidates based in the Chicago, IL metro area. Periodic domestic and international travel (to amazing places) will be required.
Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations, globally. Keeper is published in 21 languages and is sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and drive demand for our business product offerings.
About Keeper
Keeper Security is transforming cybersecurity for millions of individuals and thousands of organizations globally. Built with end-to-end encryption, Keeper’s intuitive cybersecurity platform protects every user, on every device, in every location. Our patented zero-trust and zero-knowledge privileged access management solution unifies enterprise password, secrets and connections management with zero-trust network access and remote browser isolation. Learn more at KeeperSecurity.com.
About the Role
The Director of Global B2B Marketing will report to the Vice President of Global Marketing and lead a global team of high-performing marketers responsible for B2B inbound and outbound demand generation across North America, EMEA and APAC.
Responsibilities
Own and execute Keeper’s global B2B growth marketing strategy, spanning public and private sector audiences, to drive inbound demand, pipeline acceleration, customer acquisition and revenue growth across all regions and segments
Lead a high-performing, cross-functional global marketing team, including regional leaders in EMEA and APAC, customer marketing and public sector marketing
Design and optimize multi-channel campaigns across digital, events, content and ABM while ensuring alignment with buyer journeys, regional nuances and product positioning
Drive go-to-market strategy for product launches and feature rollouts, partnering closely with product marketing, sales and customer success to ensure alignment and impact
Collaborate with regional sales and channel leaders to align on pipeline goals, prioritize target accounts and execute integrated campaigns that support both direct and partner-led growth
Lead full-funnel marketing initiatives including lead nurturing, upsell/cross-sell motions and win-back campaigns to support lifecycle engagement and expansion
Monitor and report on marketing performance, providing clear insights into pipeline contribution, ROI by channel and regional impact to executive stakeholders
Manage and optimize the global B2B marketing budget, ensuring strategic investment across channels, teams and initiatives to maximize ROI
Foster a culture of accountability, innovation and continuous improvement, mentoring team members and championing best-in-class marketing practices across the organization
10+ years of experience in B2B marketing, with a track record of success in demand generation, pipeline acceleration and revenue growth; SaaS experience is required; Cybersecurity experience is preferred
5+ years of experience leading and managing results-oriented, high-performing global marketing teams
Deep understanding of global B2B marketing strategies and tactics with expertise in campaigns, digital marketing and ABM across multiple channels and geographies
Strong familiarity with marketing tools and platforms, including HubSpot, Salesforce, Google Ads, paid social, ABM (e.g., Demandbase, 6Sense) and web analytics tools (e.g., Google Analytics)
Experience in budget management, with the ability to effectively allocate resources and optimize spend to maximize ROI
Strong proficiency in B2B marketing metrics, with the capability to track, analyze and interpret performance data to inform strategic decisions
Proven ability to drive complex, multi-stakeholder processes and cross-team programs, building strong relationships across functions
Outstanding verbal and written communication skills for a global audience
Willingness and ability to travel for meetings, events and conferences as required
Bachelor’s or Master’s degree in Marketing, Business Administration or related field
Medical, Dental & Vision (inclusive of domestic partnerships)
Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
Voluntary Short/Long Term Disability Insurance
401K (Roth/Traditional)
A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
Above-market annual bonuses
Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Classification: Exempt
