Director, Patient Marketing

Job description

What We Do

Care Access is a unique, multi-specialty network of research sites that operates as one connected team of physician investigators, nurse coordinators, and operations managers.

Who We Are

We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a long-term impact for generations.

Position Overview

The Director of Patient Marketing will provide oversight for all patient marketing initiatives. You will lead the development and execution of integrated marketing campaigns that drive patient acquisition, engagement, and retention. This role combines online and offline strategies, leverages data-driven insights, and integrates emerging technologies including artificial intelligence (AI) to optimize patient experiences and improve outcomes.

What You’ll Be Working On (Duties include but not limited to):

• Develop and execute patient recruitment and retention strategies for clinical research studies.
• Develop and implement a comprehensive, omni-channel marketing strategy integrating digital and traditional marketing efforts to create a seamless and personalized participant journey.
• Collaborate with cross-functional teams including clinical, analytics, IT, and, Community, Operations, and business development to ensure a unified participant marketing approach.
• Oversee all digital marketing initiatives including social media, email campaigns, website optimization, paid media, and content marketing.
• Design and manage offline strategies such as direct mail, print media, partnering with patient advocacy groups, and event activation.
• Utilize AI and machine learning tools for predictive analytics, patient segmentation, personalization, and campaign automation.
• Lead the implementation of AI-powered solutions for enhanced engagement, dynamic content personalization, and intelligent targeting.
• Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Manage relationships with external agencies, vendors, and technology partners to execute campaigns and adopt cutting-edge marketing tools.
• Define KPIs and measure the effectiveness of marketing initiatives to optimize efficiency.
• Stay abreast of industry trends, competitive landscape, and regulatory changes to proactively adjust marketing strategies and ensure compliance.
• Oversee the creation of compelling patient-centric content, including educational materials, digital assets and outreach programs.
• Collaborate with Legal and Regulatory teams to review and approve marketing materials, ensuring compliance with relevant laws and regulations.

Scope of Role:

• Autonomy of Role: ​Team member has complete autonomy over work performed​
• Direct Reports: ​Yes​
• Number of Direct Reports (if applicable): 4 directs + 5 indirect
• Role(s) Managing: Associate Director Digital Marketing; Associate Director Patient Recruitment; Associate Director Clinical Trial Marketing; Manager Content Development

Physical Requirements:

• This role requires 100% of work to be performed in a remote office environment and requires the ability to use keyboards and other computer equipment.

Travel Requirements:

• This role requires up to 25% travel requirements further explained below. Length of travel will depend upon study requirements, staff needs, and company initiatives.
• Type of travel required: ​National​

What You Bring (Knowledge, Skills, and Abilities):

• Strong analytical mindset, adept at interpreting data to inform strategic decision-making for patient marketing campaigns.
• Demonstrated ability to think strategically and creatively, driving innovation in patient engagement approaches.
• In-depth knowledge and hands-on experience with Customer Relationship Management (CRM) systems, coupled with a solid background in graphic design systems to ensure a holistic and integrated marketing approach.
• Track record of successfully adapting to and implementing advancements in technology and tools within the patient marketing landscape, showcasing a commitment to staying at the forefront of industry trends.
• Proven leadership in developing and executing comprehensive patient engagement strategies, reflecting a deep understanding of the evolving dynamics in the healthcare and pharmaceutical sectors.
• Strong command of compliance considerations within patient marketing, ensuring all initiatives align with regulatory standards and ethical guidelines.
• Exceptional skills in collaborating with cross-functional teams, fostering relationships with key stakeholders, and providing strategic guidance on patient marketing initiatives
• Proven expertise in both digital and traditional marketing strategies.
• Experience implementing or managing AI-driven marketing tools and platforms

Certifications, Education, and Experience:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• At least 10 years of experience in marketing and building strategies.

Benefits (US Full-Time Employees Only):

• Paid Time Off (PTO) and Company Paid Holidays
• 100% Employer paid medical, dental, and vision insurance plan options
• Health Savings Account and Flexible Spending Accounts
• Bi-weekly HSA employer contribution
• Company paid Short-Term Disability and Long-Term Disability
• 401(k) Retirement Plan, with Company Match

Diversity & Inclusion

We serve patients and researchers from diverse cultures and communities around the world. We are stronger and better when we build a team representing the people we aim to support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission. We value diversity and believe that unique contributions drive our success.

At Care Access, every day, we are advancing medical breakthroughs. We’re uniting standard patient care with cutting-edge treatments and research. Our work brings life-changing therapies to those in need and paves the way for newer and greater treatments to reach the world. We’re proud to advance these breakthroughs and work with the big players while engaging with the

physicians and caring for patients.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Care Access is unable to sponsor work visas at this time.

Employment Statement

Care Access complies with all employment laws and regulations with respect to its employment practices, terms and conditions of employment, and pay equity and wages. Care Access does not engage in any unfair or forced labor practice and does not tolerate, under any circumstances, the use of any form of forced or involuntary labor, child labor, or human trafficking. This extends to suppliers, partners, or other third parties with whom Care Access does business. Care Access values and promotes the protection of human rights everywhere.