Email Marketing Executive

Job description

ABOUT THE ROLE :

This role is responsible for owning and scaling retention revenue through advanced Klaviyo strategy, lifecycle automation, segmentation and performance-driven campaign execution. The ideal candidate combines strong operational skills with strategic thinking and delivering high-impact campaigns while driving measurable improvements in customer lifetime value (LTV), repeat purchase rate and total email-attributed revenue.

KEY RESPONSIBILITIES :

1. Email & SMS Campaign Execution

• Plan, write, and deploy 8–12 campaign emails monthly aligned with the marketing calendar.
• Run A/B tests on subject lines, content and send times.
• Ensure timely, error-free execution in collaboration with designers and copywriters.

2. Lifecycle Flow Management

• Audit, build and optimize automation flows (e.g., Welcome, Winback, Replenishment).
• Implement smart logic and dynamic content blocks for enhanced performance.

3. Segmentation & List Health

• Manage advanced audience segmentation (e.g., RFM, geo, engagement).
• Maintain list hygiene, reduce unsubscribes and grow engaged profiles

4. Reporting & Optimisation

• Deliver weekly performance reports (e.g., open rate, CTR, revenue).
• Share actionable insights and continuously improve lifecycle marketing efforts.

5. Strategic Collaboration

• Partner closely with internal and client teams to align goals, messaging and execution.
• Support ad-hoc retention projects and share learnings from testing.

KEY PERFORMANCE INDICATORS (KPIs) :

1. Email Performance (Open Rate, Click-through Rate, Conversion Rate, Revenue per Recipient)

2. Automation Effectiveness (% of Email Revenue from Flows, Flow Conversion Performance, Lifecycle Gaps Identified & Addressed)

3. List & Engagement Health (Active Profile Growth, Deliverability & Unsubscribe Rate, Engagement by Segment)

4. Testing & Iteration (Number of A/B Tests per Month, Key Insights & Improvements Implemented)

5. Retention Impact (Returning Customer Rate, Campaign Revenue Attribution, Flow Revenue Growth Over Time)

KEY QUALIFICATIONS :

• 3+ years of experience in retention/email marketing or digital campaign execution.
• Proven success using Klaviyo (required), experience with HubSpot or Mailchimp a bonus.
• Strong understanding of email/SMS automation flows, segmentation and testing.
• Experience in eCommerce, preferably with US, AU or EU markets.
• Basic HTML/CSS (preferred) for email troubleshooting and customization.
• Strong analytical skills using tools like Google Analytics and Excel.
• Attention to detail and time management to meet campaign deadlines.
• Self-driven and proactive with a problem-solving mindset.

SUCCESS MILESTONES :

By Day 30 :

• Audit all flows and campaign structure
• Launch 1 new automation (e.g., winback or birthday)
• Present 90-day roadmap
• Improve click rate >1%

By Day 60 :

• Run 3 A/B tests and extract actionable insights
• Rebuild 1–2 underperforming flows
• Increase revenue per recipient to >$0.22
• Launch 3–5 segments for smarter targeting

By Day 90 :

• Add 2 new flows (VIP, replenishment)
• Grow email revenue to $25–30K/month
• Launch evergreen campaigns for top-performing SKUs
• Deliver full retention dashboard + weekly reporting

WHY JOIN US :

• Highly Rated Workplace – We have a 4.⁴⁄₅ Glassdoor rating, with 93% of employees recommending us! 🌟
• Career Growth – Rated 4.2/5 for career opportunities, we provide strong professional development 💼
• Work-Life Balance – With a 4.⁵⁄₅ rating, we support flexible, balanced work environments ⚖️
• Industry Leader – A Klaviyo Master Elite Partner, helping brands generate $329M+ in revenue 🏆
• Global Impact – Work with a diverse team of 80+ experts, serving 500+ clients worldwide 🌎

GET IN TOUCH :

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