Job description
We are seeking a highly skilled Growth Marketing Manager with extensive experience in the US credit card sector, to own the value proposition for new users and optimize the product lifecycle. This requires having a deep commercial understanding of card fee structures, credit limits, and rewards programs. The candidate must also understand crypto rewards, including how they’re earned, deposited, and redeemed. This product knowledge is necessary to define customer segmentation and differentiate the offering from competitors. Moreover, this role involves managing and optimizing digital acquisition campaigns across key paid channels for B2C, focusing on planning, executing, and refining high-impact strategies. The candidate will generate customer acquisition, engagement, and lifetime value in a competitive and regulated market.
In summary, this position is ideal for a proactive individual who understands the peculiarities of credit card benefits, loyalty programs, and client acquisition strategies.
Campaign Management & Optimization:
- Develop, launch, and optimize paid campaigns across various platforms, including Google Search & Display, Meta, programmatic platforms, YouTube, and emerging channels.
- Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets. ○ Customize creative and messaging to align with regional regulations, credit card calendars, and user intent.
- Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates throughout the client journey.
- Integrate internal and third-party data sources to refine audience targeting and boost campaign performance
Measurement & Reporting:
- Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards.
- Produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV).
- Provide actionable insights to cross-functional teams, including creative, product, and compliance departments
Compliance & Market Sensitivity
- Ensure all marketing activities comply with state-level regulations and partner requirements.
- Stay informed about legal landscapes, industry trends, and competitor activities within the credit card sector.
Requirements
- 4–6 years of experience in performance marketing, with a minimum of 1 year specifically in credit cards and loyalty programs.
- Deep understanding of the U.S. credit card landscape, including regulatory nuances, competitive dynamics, product lifecycle, and evolving consumer behaviors.
- Ability to promote loyalty program mechanics and co-branded partnerships.
- Strong commercial understanding and the ability to craft compelling messaging for user acquisition across web and app stores.
- Proven track record managing acquisition campaigns with seven-figure budgets across multiple states.
- Expertise in paid channels such as Google Ads, Meta, programmatic DSPs, and other ad platforms.
- Solid understanding of attribution modeling, A/B testing, and customer lifecycle within the credit card sector.
- Robust analytical skills with a performance-oriented mindset.
- Experience collaborating with creative, compliance, and data teams.
It’s a plus if you have:
- Crypto native or familiarity with community-led growth and Web3 technologies.
- Passion for trading and investing across traditional and decentralized finance.
- Experience with mobile app acquisition and App Store Optimization (ASO).
- Familiarity with credit card CRM, email marketing, or retention/lifecycle strategies
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Work Perks: crypto.com visa card provided upon joining
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 80 million customers and is the world’s fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
